kooaba - Mentos Cube Campaign "Click and win a bank trip" with angel acceptance technology

Store this angel in big sizeOctober 1, 2008 – Mobile buzz owners can bang themselves to the bank with Mentos and kooaba. Simply photograph a Mentos Cube ad in October and win an adorable biking voucher.

October 1, 2008 - Van Melle AG (part of the Perfetti van Melle Group) has continued the ads for its chewing gum casting "Mentos Cube" with angel acceptance technology through kooaba AG with a adaptable phone-based antagonism in assorted Swiss newspapers including "20 Minuten" and "Blick". With "Click and win a bank trip", owners of adaptable phones with a camera can win a biking agenda over 5,000 Swiss Francs or brief stays at the Sporthotel Cube Savognin in Grisons, Switzerland. It's simple to participate: photograph the ad with the adaptable phone's camera and forward the account to kooaba by MMS or E-mail. Confirmation of accord is beatific anon by SMS to the adaptable buzz chargeless of charge. All winners will be notified by buzz at the end of the campaign.
Kooaba not alone realizes the acceptance of the ad burden for Mentos but aswell provides the absolute antagonism systematics. All participants may crop allotment in the antagonism as abounding times as they like, appropriately accretion their affairs of winning.
"The use of our technology is abnormally ambrosial to adolescent ambition groups. The adaptable buzz is consistently everywhere, enabling humans to acquaint spontaneously and advisedly with the brand," according to kooaba Marketing & Sales Manager, Marc Steffen.

Mrs. Alba Nereo, Mentos/Van Melle AG Brand Communication Manager: "The casting Mentos is alike for young, avant-garde articles and we aswell ambition to authenticate this with our campaigns. Kooaba's absolute acquaintance with alternate ad campaigns as able-bodied as their quick, apprehensible activity accomplishing assertive us. "The ad attack will run in assorted Swiss newspapers in October 2008: "20 Minuten", "Blick", "Blick am Abend", "Le Matin Bleu" and "Top Deal". It will aswell be in the adolescence publications "Rockstar", "PartyNews" and "Vibrations".

Kooaba is one of the arch providers of angel acceptance solutions for adaptable phones. Founded 2006 as a aftereffect of the ETH Zurich, kooaba links the absolute apple with adaptable content. Everyday items become advice carrier and can be affiliated to the World Wide Web. Well-known European companies use the avant-garde technology of kooaba.

kooaba AG
Technoparkstr. 1
8005 Zürich
Switzerland
+41 44 633 76 91
info@kooaba.com

Moritz Schneider
schneider@kooaba.com