Juniper Research Limited - Low-Cost Handsets to Account for over Half of all Mobile phones by 2014, as Consumer Demand Polarises, according to Juniper Research

Hampshire, UK: Tuesday, 11th August 2009 – New analysis has apparent how the adaptable handset bazaar is acceptable added polarised amid low amount handsets for arising markets and high-end smartphones for developed regions – with the mid-range handset bazaar accepting squeezed.

Low-cost handsets and Smartphones will calm anniversary for about 79% of all new adaptable phones by 2014, or just over 1 billion units in all. Operators and vendors are advancing to accord with a massive arrival of new users from low-income socio-economic groups in developing markets and a ascent appeal for circuitous ‘smart’ accessories from even users in developed markets.

Vendors such as Nokia, Apple and RIM (makers of Blackberry) are able-bodied positioned to account from these trends whilst players operating added in the mid ambit bazaar such as Sony Ericsson and Motorola are accepting to amend their strategy.

According to Low-cost handsets address columnist Andrew Kitson: “Low-cost handset shipments will amount added than 700 actor in 2014, up by 31% from levels apparent in 2008, admitting down hardly from a aiguille of 716 actor in 2012 as some users activate to advancement to costlier devices. At the aforementioned time, smartphone addition volumes will abound continuously above the anticipation period, extensive about 360 actor by the end of the period. We accordingly apprehend that mid-range accessory sales volumes will abatement by added than 41% over the period”.

Other allegation from the Low amount handsets analysis include:
•In 2008, the Indian Sub Continent arena accounted for the majority (23%) of bargain handset sales, due to efforts by operators such as Vodafone to accommodated low-income users’ needs in markets such as India: by 2014, the arena will anniversary for 22% of sales

•Take-up in arising markets will be additional by the availability of low-cost, awful targeted localised advice services, such as Nokia’s Life Tools offering

Low-cost adaptable handsets whitepaper and added data of the abstraction ‘Low Cost Handsets: Markets, Opportunities & Forecasts 2009-2014’ can be advisedly downloaded from www.juniperresearch.com. Alternatively, amuse acquaintance John Levett at john.levett@juniperresearch.com blast +44 (0)1256 830002.

Juniper Research provides analysis and analytic casework to the all-around hi-tech communications sector, accouterment consultancy, analyst reports, and industry commentary.

Juniper Research specialises in the identification and appraisement of top advance opportunities above the telecoms and media sectors. We action bazaar ability in the areas of wireless and adaptable as able-bodied as content, applications and accessory strategies.

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