Juniper Research Limited - 3 Italia win Gold at this years Future Mobile Awards

HAMPSHIRE, UK February 6th, 2008 – Mobile TV innovators, 3 ITALIA, accept been called by Juniper Research as the top accolade champ in the adaptable TV chic at this years, Future Mobile awards.

The Future Mobile Awards are accustomed to companies that we accept accept fabricated cogent advance aural their area during the antecedent year, and are now assertive to accomplish ample bazaar appulse in the future. The gold accolade recognises 3 Italia for authoritative an outstanding addition to the approaching of the adaptable TV industry.

The awards were accepted by a console of able board based on a amount of criteria, including: Innovation; Customer retention; Customer growth; Commercial deployment; Ease of use/user interface; Revenue generation; Pricing (for services/products); and Capability/functionality. From a abbreviate account of nominations, the case was fabricated for anniversary nominee, with their about claim and shortcomings debated and scored. Gold and Silver awards were conferred for anniversary category.

Dr Windsor Holden, console adjudicator and arch analyst at juniper Research says, “3 Italia charcoal the arch DVB-H abettor worldwide. Its adaptable TV account has had a absolute appulse on ARPU, with an ARPU for adaptable TV subscribers about 60% college than the Italian bazaar average. It has assuredly been the trailblazer as far as European adaptable TV casework are concerned, and – because the difficulties that added adaptable pay TV casework accept encountered – has arguably set the accepted for others to follow.”

In anniversary chic a gold and argent accolade is accustomed for addition to the market, the argent accolade champ for the adaptable TV chic was KDDI.

Vincenzo Novari, CEO of 3 Italy said: "We are acutely admiring to accept the Future Mobile Gold Award from Juniper Research, as we accede it a cogent acceptance of our adeptness in the across of avant-garde business archetypal development. Our charge to this continues while we plan appear acceptable an chip fixed-mobile administrator in the approaching agenda TV arena. Today we're convalescent our offer, not just by architecture the belvedere for DTT and DVB-H, but aswell through the conception of adaptable specific formats with a top akin of interactivity"

3 Italia, the Hutchison Whampoa Group's Mobile Media Company, is now the baton of the UMTS bazaar in Italy - with over 8 actor barter - acknowledgment to a advanced action of multimedia, video advice and internet services, in accession to entertainment, music, information, cinema, action and Mobile TV. For information, amuse appointment www.tre.it, www.la3tv.it, www.3xseries.it and www.3skypephone.com

For added advice on the awards amuse appointment www.juniperresearch.com/futuremobileawards.htm or acquaintance John Levett at john.levett@juniperresearch.com blast +44(0)1256 830002. Juniper Research provides analysis and analytic casework to the all-around hi-tech communications sector, accouterment consultancy, analyst letters and industry commentary.

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Juniper Research is an accustomed analyst abode specialising in the identification and appraisement of top advance opportunities above the telecoms and media sectors. We action bazaar ability in the areas of wireless and adaptable as able-bodied as content, applications and accessory strategies.