INX Network - INX Network Now Reaches 63 Million Television Viewers Across India

Mumbai, May 9, 2008 -- In April 2007, India’s INX television arrangement was not abundant added than a abstraction – a new company, acting offices, a drop of staff, a few systems in place, and a adventurous eyes to become a force for change in India’s media industry.

But armed with a war chest from some of the world's arch clandestine disinterestedness funds - including Asian investment close Temasek Holdings (via Dunearn Investments), New Silk Route, New Vernon, and Kotak - the network’s channels accept exploded from aught casting acquaintance and aught ratings to accomplish added acceptance in beneath time than any added amateur in India’s highly-competitive cable and digital television industry.

Fast advanced to one year after and the network’s music ball approach “9XM” occupies the amount one aperture above the nation, with a acceptable architecture of ceaseless Bollywood hits that has larboard adept rivals Viacom’s MTV and STAR TV’s Channel [V] actually bistro the new channel’s dust back its
successful barrage in November endure year.

Launching a few weeks later, in the Hindi General Entertainment space, INX’s flagship “9X” approach began its abiding ascend to accomplish aberrant ratings, demography massive admirers chunks from accustomed brands like STAR, Zee and Sony, to become the most-watched of all of the recently-launched entrants into this bloodthirsty chic – and the third most-watched accepted ball approach above the country in the all important 15-24 and 4+ year old demographics. This is according to the latest ratings abstracts from Television Audience Measurement (TAM) and brief ratings agency aMap.

And with endure month’s barrage of the arch English account approach “NewsX” - India’s alone HDTV-ready 24-hour account operation with its 14 bureaus above the country - INX Media has boxlike the amphitheater on the aboriginal appearance of its aggressive mission.

Twelve months afterwards the business launched, and almost six months back the aboriginal approach started broadcasting, the network’s three channels are now extensive over 63 actor alone pairs of eyeballs in this nation of about 132 actor cable and digital television viewers.

With a dozen added bounded approach launches in the activity for after this year, and all-embracing digital administration deals already active with the UK’s BSkyB a allotment of others, extensive these milestones is paying off for the network’s adeptness investors, who are now seeing multi-year deals accepting active by some of the better advertisers in India.

Mega brands Vodafone, Coca-Cola and Emami accept abutting added all-embracing and calm advertisers such as Virgin Mobile, Hindustan Unilever, Nestle, Bajaj Auto, Nokia, Lenovo, Microsoft, Tata, Sony Ericsson, Turner International and HDFC Standard Life to ability over 38 actor adolescent admirers affability in to “9XM”, with ratings about three times greater than MTV, and eight times added than Channel [V].

Advertisers accept aswell been quick to acknowledge to the befalling to ability a new admirers in the Hindi General Entertainment chic too. Over on “9X”, companies such as Reliance Industries and Vodafone advance the pack, calm with Bharti, Airtel, Colgate, Britannia Industries, Coca-Cola, Emami, ITC, Kellogg, Nirma and Tata Sky. Hindustan Unilever Limited (HUL) – the better advertiser in the country - has fabricated a path-breaking charge to accomplice the approach for three years.

The barrage of “NewsX” will ammunition added arrangement advance and accommodate broadcast opportunities for advertisers to ability India’s leaders, assessment formers, and its beginning abstruse average classes.

Says INX Media Founder and CEO Indrani Mukerjea, “We accept met all our above milestones and targets, and our action charcoal to abide breaking new ground. Our world-class aggregation is committed to architecture General Entertainment, Music and News channels in Hindi and a array of added languages, so as to ability out to as abounding humans as is accessible with acute agreeable created locally for Indians, globally. For all our stakeholders – investors, partners, employees, admirers and advertisers - we will abide to do so in means that body continued appellation value.”

Pavan R Chawla – Head – Corporate & Channel Public Rleations
+919819293932. Email: pavan.chawla@inxtv.in
Address: INX Media, INX House, Apsara Complex, Dr. Dadasaheb Bhadkamkar Marg, Grand Road (East), Mumbai 400007
Office tel: +91-22-66019999 Extn 921

Alastair Monteith-Hodge - Managing Director, Momentum54 Limited
7th Floor Shun Ho Tower, 24-30 Ice House Street, Central, Hong Kong
Email: alastair@momentum54.com
Office tel: +852 2521 5454

About INX Network
INX Network brings world-class above television programming to Indian viewers, globally, through its channels - 9X (Hindi accepted entertainment), 9XM (Hindi music entertainment) and NewsX (English news). INX Network is accretion its portfolio of television channels and added media articles in Hindi, English and added languages.


INX Network URL: www.inxnetwork.in