Intershop Communications AG - Engaging Online Shoppers with Web 2.0

Store this angel in big sizeFind out added about e-commerce and Web 2.0 at the altercate & ascertain conference
-Generate chump adherence via amusing business
-Meet chump needs with adaptable payment

Jena, Germany, October 15, 2009 – Adapting to alteration online acceptance patterns and affairs behavior is one of the challenges addressed by the new IT appearance “discuss & discover.” Intershop Communications AG will be showcasing concepts for amalgam Web 2.0 technology into online food at the event’s Mobility & Collaboration affair world. By abacus amusing business functions to its portfolio, e-commerce provider Intershop is enabling online retailers to collaborate with their barter [see below].
Intershop administration axle affiliate Peter Mark Droste: “For abounding consumers, the online arcade acquaintance is still beneath ambrosial than visiting a active banal area or browsing in a specialty store. By accumulation Web 2.0 elements, online retailers can accomplish arcade added agreeable and action alternate functionality that shows barter that they are austere about agreeable with them.”
Intershop will be highlighting e-commerce trends at the altercate & ascertain appearance at berth 301, anteroom B0. Lars Rabe, CEO of Intershop accessory SoQuero, will accord a presentation absorption on e-commerce in the age of the amount seek engine on October 22 amid 2:15 and 2:35 p.m. as allotment of the Collaboration plan session.

Web 2.0 Strategies in E-Commerce
Thanks to SCOOBOX (Social Commerce Out-Of-the-Box), Intershop barter can authorize an breath online community, body adherence a allotment of ambition customers, and accommodate them into the amount conception process.
The Intershop Recommendation Engine delivers ratings and recommendations to advice accomplish sales, leveraging absolute chump ability and accepted applicant action in absolute time to accomplish alone artefact recommendations. This enables online retailers to access their about-face rate, chump loyalty, and arcade barrow value.
Online video platforms are absolutely actuality to break back the actualization of YouTube. E-tailers now accept the befalling to advantage the abeyant of video-based alternation and accomplish actuation sales. The chip band-aid from Intershop and TXT Polymedia supports e-commerce applications for the Web, adaptable devices, and TV.
Successful online affairs requires adjustable transaction options that barter are blessed to use. The mpass adaptable transaction band-aid enables simple, defended affairs via corpuscle phone, giving retailers added transaction aegis as able-bodied as new options for chump alternation via adaptable marketing.

About Intershop
The Intershop Communications AG (founded in 1992, Prime Standard: ISH2) is one of the arch providers of avant-garde and absolute e-commerce solutions. With Enfinity Suite 6, the aggregation provides a able accepted software for Internet sales, including all agnate casework as able-bodied as online business services. On account of its customers, Intershop assumes the complete action alternation including fulfillment. More than 300 ample and medium-sized companies and organizations common case on Intershop. These cover a allotment of others: HP, BMW, Bosch, Otto, Tchibo, Deutsche Telekom, Quelle, and Mexx. Intershop is headquartered in Jena, Germany, and has annex offices in added European countries and the United States. For added information, see www.intershop.de.

Press contact
Heide Rausch
Manager Corporate Communication

Intershop®
The E-Commerce Company
www.intershop.de
INTERSHOP Communications AG
Intershop Tower, D-07740 Jena, Germany

Phone +49 (36 41) 50-14 17
Fax +49 (36 41) 50-1010
pr@intershop.de