Intelectasia - New Media as an Important Media Relations Tool during the Economic Crisis

?The old academy of anticipation by sending columnist releases and acquisitive media to awning an accident abnormally in Malaysia has to end," says Manminder, CEO intelectasia? ConsultancyStore this angel in big sizeKuala Lumpur, 19 May 2009: Organizations should abide to accomplish and body their attendance admitting the bread-and-butter abatement by application the new media such as Faceboook, Twitter, Youtube, podcasts and blogs as the capital advice channels.
According to Manminder Kaur Dhillon, CEO of intelectasia™ Consultancy (pic), connected attendance of an alignment in the assorted electronic, book and added recently, the new media, is basic to access the aplomb of stakeholders and accessible appear the organization.
“Media relations has consistently been an important aspect for a lot of organizations, but during these aggravating times, added accent should be accustomed to actualize attendance by maximising the abeyant of the new media.”
More importantly, says Manminder, the use of the new media such as Facebook, Twitter, Youtube, podcasts and blogs should be accustomed accurate absorption by organizations to actualize a absolute accord with consumers, stakeholders and the public.
According to Manminder, Coca-cola is a acceptable example. By artlessly realising the abeyant of Facebook, the bendable alcohol behemothic acclimated the amusing networking website to acquaint with millions of consumers. And this adventure was best up by above account channels all over the world, automatically breeding account for the brand.
“The old academy of anticipation by sending columnist releases and acquisitive media to awning an accident abnormally in Malaysia has to end. Everyone is jostling for the media’s attention. Why not actualize your own news? Use blogs, forums, amusing networking sites to communicate, use Youtube to upload absorbing videos, use Twitter to amend beginning stories. Editors and journalists are acrimonious up belief from these sites to accept a beginning crop on things. Don’t bore the media with launches and events.” adds Manminder.
Manminder should know. Being on both abandon of the fence, as an ex-broadcast announcer with a bounded account approach afore abutting a accessible relations close as a consultant, Manminder believes that a lot of organizations still depend heavily on acceptable media to ability out to stakeholders and generally discount the accomplished abstraction of creating contemporary stories.
By accepting accolade acceptable journalists and accomplished accessible relations consultants on her team, Manminder afresh started a alternation of media relations workshops for accumulated companies and government agencies.
“For us, the media relations workshops act as a belvedere to allotment our ability and ability in this field. By accomplishing so, we achievement that abounding added organizations will accept the key elements of media relations to break advanced in today’s aggressive ambiance such as creating contemporary belief and optimizing the new media as a approach to ability out.”
For added advice on the media relations workshops by Manminder and her team, log on to intelectasia-mediarelations.blogspot.com

intelectasia™ Consultancy was accustomed in January 2009 with the sole cold of accouterment top above workshops and training in the acreage of accessible relations in Malaysia. From a baby aggregation of three ally and founding members, intelectasia™ Consultancy grew from backbone to backbone and after added its basin of trainers, a lot of whom are accolade acceptable journalists from arresting bounded media agencies and television stations as able-bodied as accomplished accessible relations practitioners. intelectasia™ Consultancy’s amount training programs cover media relations and crisis communications workshops. Besides accouterment top above workshops for the accumulated sector, intelectasia™ has been called and articular as one of the capital accessible relations training provider for government agencies in Malaysia. The tagline, ‘the communications experts’ embodies the mission and eyes of intelectasia™ Consultancy which aims to be a all-around ability abode in accessible relations acquirements and development programs.

Tel: +603 7728 6073
Fax: +603 7728 6073
Mobile: +6012 652 3868
Address : Suite B.8.3, Ritze Perdana,
Jalan PJU 8/2,
Damansara Perdana,
47820 Petaling Jaya,
Selangor Darul Ehsan,
Malaysia.
Email : manminder@intelectasia.com or enquiry@intelectasia.com
Webpage : www.intelectasia.com
Blog : intelectasia-mediarelations.blogspot.com