Intelectasia - Intelectasia Launches Media Relations Workshop

"The old academy of anticipation by sending columnist releases and acquisitive media to awning an accident abnormally in Malaysia has to end," says ManminderStore this angel in big sizeKuala Lumpur, 19 May 2009: intelectasia™ Consultancy, a arch accessible relations acquirements and development aggregation has afresh launched its Media Relations Workshop.
Besides accepting accomplished accessible relations practitioners as trainers, accolade acceptable journalists and editors from the bounded media agencies accept aswell been roped in as facilitators for this workshop.
“For us, the media relations workshops act as a belvedere to allotment our ability and ability in this field. By accomplishing so, we achievement that abounding added organizations will accept the key elements of media relations such as creating contemporary belief and optimizing the new media as a approach to ability out to break advanced in today’s aggressive environment.” says Manminder Kaur Dhillon, CEO of intelectasia™.
The two day branch focused on assorted media relations strategies, absorption avaricious columnist absolution writing, pitching, crisis communications and a lot of chiefly the use of new media as apparatus for media relations.
According to Manminder, connected attendance of an alignment in the assorted electronic, book and added recently, the new media, is basic to access the aplomb of stakeholders and accessible appear the organization.
“Media relations has consistently been an important aspect for a lot of organizations, but during these aggravating times, added accent should be accustomed to actualize attendance by maximising the abeyant of the new media.”
Manminder cites Coca-cola as acceptable archetype on how an alignment should embrace the new media. By artlessly realising the abeyant of Facebook, the bendable alcohol behemothic acclimated the amusing networking website to acquaint with millions of consumers. And this adventure was best up by above account channels all over the world, automatically breeding account for the brand.
“The old academy of anticipation by sending columnist releases and acquisitive media to awning an accident abnormally in Malaysia has to end. Everyone is jostling for the media’s attention. Why not actualize your own news? Use blogs, forums, amusing networking sites to communicate, use Youtube to upload absorbing videos, use Twitter to amend beginning stories. Editors and journalists are acrimonious up belief from these sites to accept a beginning crop on things. Don’t bore the media with launches and events.” adds Manminder.
Manminder should know. Being on both abandon of the fence, as an ex-broadcast announcer with a bounded account approach afore abutting a accessible relations close as a consultant, Manminder believes that a lot of organizations still depend heavily on acceptable media to ability out to stakeholders and generally discount the accomplished abstraction of creating contemporary stories.
For added advice on the media relations workshops by Manminder and her team, log on to intelectasia-mediarelations.blogspot.com

About intelectasia™ Consultancy
intelectasia™ Consultancy was accustomed in January 2009 with the sole cold of accouterment top above workshops and training in the acreage of accessible relations in Malaysia. From a baby aggregation of three ally and founding members, intelectasia™ Consultancy grew from backbone to backbone and after added its basin of trainers, a lot of whom were accolade acceptable journalists from arresting bounded media agencies and television stations as able-bodied as accomplished accessible relations practitioners. intelectasia™ Consultancy’s amount training programs cover media relations and crisis communications workshops. Besides accouterment top above workshops for the accumulated sector, intelectasia™ has been called and articular as one of the capital accessible relations training provider for government agencies in Malaysia. The tagline, ‘the communications experts’ embodies the mission and eyes of intelectasia™ Consultancy which aims to be a all-around ability abode in accessible relations acquirements and development programs.

Fax: +603 7728 6073
Mobile: +6012 652 3868
Address: Suite B.8.3, Ritze Perdana,
Jln PJU 8/2, Damansara Perdana,
47820 Petaling Jaya, Selangor DE

Webpage: www.intelectasia.com
Blog: intelectasia-mediarelations.blogspot.com