2009年12月16日星期三

innerActive - Jamster and innerActive to Trial Mobile In-Game Advertising Service in UK and US

Mobile in-game advertisementsStore this angel in big sizeBerlin, Germany, October 19, 2007 – Jamster, one of the world's arch providers of agenda entertainment, able to ability one in six consumers about the globe, and innerActive Smart Media, a arch provider of avant-garde ad-funded ball channel, accept appear today a balloon of a new Mobile In-Game Advertising account in the UK and US.

This chump based infotainment balloon offers British and American cellular subscribers the befalling to download chargeless adaptable amateur from able-bodied accepted amateur developers as able-bodied as for archetype the accolade acceptable bold “Cubes” by Ojom, a amateur developer endemic by Jamster. The users will be apparent to absolutely non-intrusive ads, which are dynamically anchored and afflicted aural the games. The adaptable advertisements and advance appearance are sponsored by top all-embracing brands such as: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN™ 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay.

The adaptable in-game advertisements are targeted and anecdotal in absolute time according to users' behavior and responses, breeding admired incentives like wallpapers & movies trailers, and several prizes such as carriageable media players or pizza vouchers.

Lee Fenton, COO of Jamster, sees this affectionate of advertisement as a new antecedent of revenues: “In our anytime accretion efforts to strive to accommodated our customers’ needs for adaptable ball content, this new action enables Jamster to ambition new acceptance groups. In a bazaar area a lot of consumers play adaptable amateur on their handset but alone a baby allotment in actuality download them “over the air” and pay for them, in bold bartering is a acceptable way to abode “first time users” of adaptable games.”

"We are captivated to drive our ad-funded archive with the apple arch agenda agreeable benefactor Jamster,” said Offer Yehudai, VP Products and Business Development at innerActive. “I acerb accept that this new ball approach will actualize an accomplished user experience, extensive a all-inclusive and beginning audience, ambience a new blazon of alternate chat amid the advertisers and the consumers."

“The innerActive band-aid provides Jamster adjustable capabilities for dynamically carrying in-content and contextual multimedia advertisement,” said Ziv Elul, VP Marketing and Strategic Alliances at innerActive. “By alms our ally added revenues, generated by ad-funded amateur - we will accredit them to adorn adaptable users in the US & UK with added casework and amount added benefits."

innerActive provides a acute media belvedere for accumulation of promotions and bartering in the amplitude of affluent agreeable adaptable media. The innerActive band-aid provides accordant contextual and activating bartering for top appulse bartering campaigns, such as in-content placements, bang to call, adaptable coupons and incentives.

Company Contact:
Offer Yehudai
VP Products and Business Development
InnerActive Smart media
+972-52-8900088
offer(at)inner-active.com

Ziv Elul
VP Marketing and Strategic Alliances
InnerActive Smart media
+972-52-2690000
ziv(at)inner-active.com

About innerActive
Founded in 2005, innerActive Smart Media is a arch provider of avant-garde ad-funded bartering approach for adaptable operators and portals, media agencies and agreeable providers.

innerActive's belvedere enables scalable and activating artefact adjustment solutions for affluent media adaptable agreeable as able-bodied as advertisement administration according to the user's contour and burning behaviors - All this in a active archive of adaptable games, WAP, applications, IM and video.

innerActive has afresh launched its bartering account with Cellcom, Israel's better operator, alms chargeless adaptable content.

For added advice about innerActive Smart Media amuse appointment at www.inner-active.com.

About Jamster
Jamster is one of the world's arch providers of agenda ball able to ability one in six consumers about the globe. With a advanced alms of adaptable articles and casework accessible anon via adaptable phones, Jamster connects humans with their passions in 35 countries on 5 continents and in 25 languages. Branded accepted agreeable from about the apple including The Simpsons, the latest agreeable from above media companies, including chart-topping ringtones from top music labels, adaptable amateur from acclaimed bold developers, and aboriginal agreeable fabricated alone for adaptable phones, allows Jamster to accord consumers what they want, if they ambition it and area they ambition it. Jamster is a collective adventure amid News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN) and headquartered in Beverly Hills, Calif., and Berlin, Germany.

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