innerActive - innerActive and Buongiorno Team Up to Provide Free Ad-funded Mobile Entertainment

Store this angel in big sizeMilano, Italy and Tel Aviv, Israel, June 10, 2008 - - innerActive Smart Media, a all-around provider of innovative, ad-funded ball channels, is teaming up with Buongiorno, the apple amount one in adaptable entertainment, to action its barter chargeless ad-supported agreeable (e.g. Games, IM and Video). The acceding signifies innerActive’s aboriginal bartering ad-supported barrage with a Tier One off-deck portal.

HotSMS, allotment of Buongiorno Marketing Services, will action this chargeless ad-funded ball account anon to its associates of HotSMS.com. innerActive’s band-aid aswell enables Buongiorno to action it’s HotSMS.com subscribers the best of chargeless content, in acknowledgment for examination non-intrusive, contextual advertisements and artefact placements that are dynamically anchored in-content. The bartering sales will be handled by HotSMS.

40% click-through rates

Results from beforehand trials of innerActive’s belvedere accept produced outstanding click-through after-effects for casting owners of about 40%, as able-bodied as downloads ten times college than for paid-for games. These acute after-effects are aswell partly due to the platform’s self-learning capability, which learns what offers and incentives users acknowledge to and modifies approaching promotions accordingly. The ad-funded archetypal aswell gives agreeable owners, casting owners and portals acceptance to admired new adaptable user segments: in trials, 78% of amateur players were new users, who had never downloaded a bold before. Users can aswell allotment ad-funded agreeable for chargeless with others, thereby creating a able viral bazaar that can be profiled and targeted.

Additional bartering acquirement streams

Ziv Elul, Co-founder and Co-CEO of innerActive comments: “Offering users chargeless games, in acknowledgment for examination advertisements and promotional offers, opens up a admired new beginning bazaar for advertisers, agreeable owners and portals and aswell provides users that are afraid to pay for exceptional agreeable with a top quality, yet free, alternative. The acceding with Buongiorno to use our technology to action ad-funded agreeable to their barter represents a above footfall advanced in this beginning sector.”

Commenting on the ad sales potential, Ruben Troostwijk, Managing Director at HotSMS, says: “We’re assertive that innerActive’s avant-garde and able way of extensive ambition adaptable users with ads and incentives will address to top 500 advertisers and ad agencies. Our ad sales acquaintance accumulated with innerActive’s ad-funded ball approach is abiding to be a acceptable combination.”

The acceding marks the additional bartering barrage of innerActive’s ad-funded ball channel; the aggregation has been alive with adaptable abettor Cellcom in Israel back March 2007.

About innerActive
Founded in 2005, innerActive Smart Media is a arch provider of avant-garde Ad-Funded Entertainment Channels for Off Deck portals, adaptable operators, agenda agreeable providers, and media agencies.

innerActive’s belvedere enables scalable and activating artefact adjustment solutions for affluent media adaptable content, as able-bodied as advertisement management, according to the user's contour and burning behaviour -- all this in a active archive of adaptable games, WAP, applications, IM, and Video. innerActive has afresh launched its bartering account with Cellcom, Israel's better operator, alms chargeless adaptable content. For added advice about innerActive Smart Media, amuse appointment www.inner-active.com.

Contact advice InnerActive:
Ziv Elul
Co-CEO & Founder
Tel: +972 522 690000
Email: ziv@inner-active.com

Contact advice Buongiorno:
Anna Maria Mazzini
International Marketing & Communication
Tel: +39 02.58213.515
Email: anna.mazzini@buongiorno.com

About Buongiorno
Buongiorno (Italy, MTA STAR: BNG) is a bunch baton in agenda entertainment. With the accretion of its adversary iTouch in 2007, Buongiorno has become the world’s #1 in adaptable content: music, video, games, amusing networking, adaptable and alternate TV. The Company counts on an unparalleled all-embracing attendance with 38 offices and business in 53 countries in 5 continents, absolute access with +100 telcos and acceptance to over 2 billion adaptable customers. Buongiorno is bazaar baton in Europe and is one of the top 3 players in 8 of the world’s a lot of important geographies.

Buongiorno is present in Russia and Pacific Asia (India, China; Indonesia, Vietnam and Philippines) through the Joint Venture with the Japanese accumulation Mitsui & Co., Ltd. The Company operates with two business lines: adaptable value-added casework (Consumer Services) ― broadcast through the all-around casting BLINKO as able-bodied as through partnerships with arch telcos and media groups - and agenda business casework aswell referred to as sponsored agreeable (Marketing Services).

Buongiorno is a accomplice of NCL (National Consumer League), the oldest American affiliation for the consumer’s protection, on developing an educational attack for adaptable ball users.