ICE Italian Institute for Foreign Trade - Discovering Abruzzo & Apulia, a mission of the Italian Institute for Foreign Trade to Canada announcement the agri-food and wine sector

ICE Italian Institute for Foreign TradeStore this angel in big sizeRome, Italy, February 04, 2009 -- A barter mission undertaken by businesses from Apulia and Abruzzo operating in the agri-food area is currently demography abode in Montreal and Toronto aural a training and abutment activity answer by the ICE (Italian Institute for Foreign Trade) Management Training Department. The mission, which is an aftereffect of a Program Agreement amid ICE and the Apulia Region, and a Convention amid the Italian Institute and the Abruzzo Region, is demography abode from 2 to 6 February and has been organized in accord with the ICE communication offices in the two Canadian towns; its capital objectives are to complete the training programme and advance new business opportunities.

“Italian agri-food articles and wines accept consistently captivated a cogent address to Canadians” - declared Luigi Ferrelli, amenable for the ICE Management Training Department. “The ability of the Canadian market, so advanced and diversified, as able-bodied as the ability of above standards and consign procedures is capital for anyone acquisitive to authorize successful, abiding business relations”.

“The changes in Canadians’ aftertaste and alternative - they are currently assuming a ascent absorption in the Mediterranean diet - accept absolutely encouraged the bazaar assimilation of Italian appurtenances in Canada, aswell above its acceptable border which was represented by the Italian immigrant association in the Country. The accretion burning of archetypal Italian products, such as wine, pasta, olive oil, may represent an important apparatus to advance consign opportunities for our Country and a basal action to animate an accretion assimilation of Italian agri-food articles in Canada”, Antonio Lucarelli, administrator of ICE Montreal, explains.

The event’s programme is affluent and well-featured, with B2B affairs opportunities and abundant occasions for the companies to accretion visibility: abstruse and bartering seminars accept been included, which are aswell actual advantageous for an accurate appraisal of the region’s business capacity. Besides, a agenda of visits to shops and retailers of the wine area has been planned (in accurate there will be affairs with the amenable for the Sociétè des Alcools du Quèbec in Montreal and the Liquor Control Board of Ontario in Toronto); moreover, the operators will accept the adventitious to advance their agri-food articles – accurately olive oil and aliment – at the attendance of assembly of the capital aliment alternation stores. Finally, in two celebrated hotels in Montreal and Toronto, tasting workshops announcement Italian articles will be organised for wine brokers and importers, in the attendance of journalists and experts.

The Italian Institute for Foreign Trade (ICE), aswell accepted as Italian Trade Commission, is the government agency entrusted with announcement trade, business opportunities and automated co-operation amid Italian and adopted companies. It operates through 115 annex offices in over 86 countries in the world.

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