HUGO BOSS AG - Personnel changes on the Managing Board of HUGO BOSS

Metzingen, March 5, 2008. The Supervisory Board of HUGO BOSS AG and Dr. Werner Lackas who has been the Managing Board affiliate amenable for Purchasing, Production, and Logistics back October 1, 1997, accept agreed that Dr. Lackas will leave the Managing Board of the Company as of today's date. Dr. Lackas will be abrogation on accomplished agreement in a move accurate by all concerned. The Supervisory and Managing Boards of HUGO BOSS AG ambition to acknowledge Dr. Lackas for his abounding years of acknowledged account for the Company.

Hans Fluri has now been appointed Managing Board affiliate amenable for Purchasing, Production, and Logistics. Mr. Fluri will crop up his column as Chief Operating Officer (COO) able immediately.

Hans Fluri can attending aback on three decades of all-embracing administration experience. Until the end of February 2008, he was CEO of Deutscher Paket Dienst (DPD) and DPD GeoPost Deutschland as able-bodied as a affiliate of the Group Management Board of the French ancestor company, GeoPost S.A. Mr. Fluri has an all-encompassing accomplishments in the casting name and chump appurtenances areas. He led Philip Morris Deutschland to bazaar administration as a affiliate of the Management Board of the chump appurtenances group. From 1993 to 1999, Mr. Fluri was admiral of Philip Morris Eastern Europe, area he was in allegation of establishing and developing the business in the above Soviet block. After this, he auspiciously headed up Philip Morris' European business as admiral for four years, during which time he was aswell amenable for the all-around assignment chargeless business. All together, Mr. Fluri formed at Philip Morris for 24 years.

Guiseppe Vita, Chairman of the Supervisory Board commented: "Hans Fluri is an accomplished Manager who has accurate that he can advanced organizations on an all-embracing level. He is the ideal accession to the Managing Board of HUGO BOSS AG and a accurate accessory for the Company. Mr. Fluri is aswell a different baton who has accurate his adeptness to auspiciously run a aggregation of several thousand advisers while actual a aggregation player."

For advice on HUGO BOSS AG, amuse see our website at www.group.hugoboss.com.

HUGO BOSS Managing Board 5 March 2008: hugin.info/131370/R/1198388/244101.pdf

If you accept any questions, amuse contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Investor Relations
Phone: +49 (0) 7123 94-1326
Fax: +49 (0) 7123 94-2035
E-mail: investor-relations@hugoboss.com

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