HUGO BOSS AG - HUGO BOSS proposes allotment increase

Metzingen, March 11, 2008. After a acknowledged abutting to budgetary 2007 and based on a absolute appraisal of the Company´s connected performance, the Super­visory and Managing Boards of HUGO BOSS AG accept absitively to adduce to the Annual Shareholders´ Meeting to access assets by EUR 0.26 to EUR 1.45 (2006: EUR 1.19) per accepted allotment and EUR 1.46 (2006: EUR 1.20) per adopted share.

The Supervisory Board aswell gave application to the Managing Board´s angle of paying a appropriate allotment to reflect the basic anatomy that is planned for the future, and has concurred with the advocacy to pay a appropriate allotment of EUR 5.00 per accepted and adopted allotment for budgetary 2007.

"Our cardinal acclimatization will not change, and the Managing and Supervisory Boards will abide to angle abaft the advance action already in place," declared Joachim Reinhardt, Chief Financial Officer of HUGO BOSS AG. "In the future, we will abide to focus on accretion and internationalizing the Group. By paying a appropriate dividend, HUGO BOSS is enabling all shareholders to participate in the Company´s success and convalescent the basic anatomy while at the aforementioned time advancement the Company´s banking adaptability to abide growing organically and authoritative acquisitions."

At today´s session, the Supervisory Board acclimatized the banking statements of HUGO BOSS AG for the year concluded December 31, 2007 as able by the Managing Board and accustomed the circumscribed banking statements of the HUGO BOSS Group.

According to the 2007 banking statements, the appearance accumulation added sales in the accomplished budgetary year by 9% (currency adjusted: 12%) from EUR 1,496 actor to EUR 1,632 million. Earnings afore absorption and taxes rose by 19% to EUR 220 actor (2006: EUR 184 million), and net assets added by 20% to EUR 154 actor (2006: EUR 129 million).

For added advice on HUGO BOSS AG, amuse see our website at www.group.hugoboss.com.

If you accept any questions, amuse contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Investor Relations
Phone: +49 (0) 7123 94-1326
Fax: +49 (0) 7123 94-2035
E-mail: Investor-Relations@hugoboss.com

HUGO BOSS 11 March 2008_e (hugin.info/131370/R/1200069/245008.pdf)

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