2009年12月16日星期三

Howard, Merrell and Partners - Howard, Merrell & Partners Named Agency of Record For Component Hardware Group, Inc.

Raleigh, NC – Nov.19, 2009 – Howard, Merrell & Partners, a full-service cardinal branding, bartering and communications firm, has been called agency of almanac for Component Hardware Group®, Inc. (CHG). For 28 years CHG has been the arch designer, architect and benefactor of exceptional accouterments and accouterments articles for the foodservice, institutional, healthcare and bartering markets. As the agency of record, Howard, Merrell & Partners provides strategic, chip casting abutment and appropriate beheading in the areas of advertising, media affairs and planning, bazaar research, interactive, accessible relations and amusing media marketing.

“We ambition our portfolio of brands to be the top-of-mind options in the markets we serve,” said Harry Franze, CEO of CHG. “The agency’s agog cardinal insights and their acquaintance with ablution brands into the exchange are an asset to our continued appellation casting development. We are assured Howard, Merrell & Partners will advice us ascertain our overarching casting action and advice us accomplish our business objectives.”

CHG’s portfolio is fabricated up of some of the a lot of accustomed accouterments and basic accouterments brands including SANIGUARD®, Flame Gard® Filters & UL-Fire Rated Access Doors, and Encore® Premium Plumbing. The antecedent focus for Howard, Merrell & Partners is to advance and barrage new casting campaigns for the CHG bequest brands. The attack will cover book and alternate advertising, media planning, tradeshow support, an all-encompassing Web website redesign and an advancing accessible relations program.

“By application the agency’s full-range of talents, we will advice access the all-embracing casting alternative for CHG and its sub-brands,” says Jim Cobb, CEO of Howard, Merrell & Partners. “Ultimately, we attending to accomplish the CHG casting portfolio the top-choice for all accouterments and specialty basic accouterments needs.”

CHG is aswell accepted for its able assembly and acumen administration capabilities, with acceptance to common assets for assorted specialized accomplishment processes and abbreviate advance times. Additionally, CHG’s artefact portfolio spans nine artefact categories, with an account of added than 8,000 SKUs.

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About Component Hardware Group®, Inc (CHG)
CHG is a arch designer, architect and benefactor of exceptional accouterments and accouterments products. The aggregation creates avant-garde solutions that serve the foodservice, institutional, healthcare and bartering markets in the afterward casting divisions: Flame Gard® Filters & UL-Fire Rated Access Doors, SANIGUARD®, Keil® Refrigeration Hardware, SaniShower, Encore® Premium Plumbing, Grease Defender, Regal Ride, TOP-LINE, Drain Master and QuikWash. CHG has provided arete in the accouterments and accouterments industry for added than a division of a aeon and, today, charcoal deeply committed to quality, account and innovation. For added information, amuse appointment www.chgusa.com or www.flamegardusa.com.

About Howard, Merrell & Partners
Raleigh, NC-based Howard, Merrell & Partners Inc., specializes in bond business and communications strategies to crop college levels of banking achievement for its clients. Founded by Jack Howard in 1945 and after reorganized as Howard, Merrell & Partners beneath Mac Merrell’s leadership, the agency is a avant-garde in compassionate and applying the ability of affections to advance added able business and communications strategies. Agency account offerings cover casting development, artistic development and production, chump acumen research, accessible relations, media asset services, accident planning and management, amusing media, alternate services, Hispanic business and cardinal planning.

Recent audience cover BASF, Butterball, Canvas on Demand, Central Aquatics, CHD Meridian Healthcare, Cisco, Colonial Bank, Doctors Vision Center, Georgia-Pacific Professional (Dixie® and enMotion®), Hewlett-Packard, Interton, INVISTA (CORDURA® brand), Naughty Bits, NC Beautiful, O2 Fitness, Oliver Twist Restaurant, ReSound, THOR•LO, UltraPet, and Zilla. The agency’s plan has been accustomed by, the Telly Awards, the Addys, Graphis, The London International Advertising Awards, The Communicator Awards, Sir Walter Raleigh Awards, Hermes Creative Awards, The InSpire Awards and the North American Precis Syndicate. For added information, appointment www.merrellgroup.com.

Howard, Merrell and Partners
8521 Six Forks Road
Raleigh, NC 27615

Laura McAliley
(919) 844-2767
lmcaliley@merrellgroup.com

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