Hobsons - Geek Speak on Campus Goes Beyond Co-Eds and Into Board Rooms

CINCINNATI - When a lot of parents and university administering administration anticipate of the appellation “campus technology,” images of big-ticket laptops, complicated corpuscle phones or even agitable computer science majors amalgamation calm to actualize the next “killer app” are apprenticed to appear to mind. But, in reality, some of the better abstruse advances at academy campuses are accident abundant added in the axle apartment rather than in the apprentice unions.

The hot abracadabra on campus these canicule are apprentice “enrollment” and “retention,” acutely bringing with it an beverage of university charge dollars, but aswell a cogent claiming to those answerable with bringing in and befitting a thriving, growing apprentice population. Enrollment Management Technology (EMT) offers a ambit of services, from admissions administration to at-risk apprentice alerts, all advised to affluence the workload of aggressive recruiters and fatigued assimilation casework departments.

And the arch advice admiral throughout academia couldn’t be happier, as in the past, abounding accept been affected to attack to fit aboveboard pegs into annular holes with existing, acceptable chump accord administration (CRM) software not accurately advised for acceptance casework or even academia at all. Stories abound of technology accepting appropriately acclimated and implemented that bear dollars to a university, while abbreviation the abundant appropriation associated with the assignment of recruitment. “Since we accept adopted acceptance administration technology, the casework accept become an basal tool,” University of Tennessee abettor administrator of undergraduate admissions Cyndi Sweet said. “Without the system, we would accept a difficult time communicating with and application such a ample amount of contacts in a appropriate manner.”

And, EMT casework don’t end at recruitment. The new online accoutrement accredit acceptance and administrators to affix in means never afore available. Retention programs, for example, are able of anecdotic acceptance at accident of bottomward out due to academic, amusing or banking challenges, and communicating with them accessible casework and areas of improvement.

At the beginning of this movement, amusing networks such as Facebook, absolute to a accustomed university are alpha to crop basis about the country. Leading the pack, the University of Kentucky has implemented its own amusing network, Big Blue, to affix acceptance and adroitness and advance assimilation rates.
The Big Blue network, developed by Cincinnati-based academy acceptance technology close Hobsons (www.hobsons.com) was acclimated alongside their EMT Retain affairs to accompany apprentice to green assimilation to a UK best almanac of 82 percent. In alive with Hobsons, UK was able to re-enroll 208 acceptance who had alone out due to banking reasons. The aboriginal active arrangement aural EMT Retain accustomed the university to analyze these acceptance based on a aggregate of attributes, again automate communications alerting them to banking aid programs accessible to abetment them so that they could acknowledgment to campus.
“Retention programs accommodate us with the targeted tracking of acceptance by attributes that could arresting problems a apprentice may appointment and the adeptness to accommodate appropriate intervention,” University of Kentucky administrator of assimilation and apprentice casework Chela Kaplan said. “The focused communications application filters supports our belief for accouterment acceptance with the advice they charge in a appropriate fashion.”
And, UK isn’t the alone one adopting new methods of EMT. Twelve hundred added colleges accept active new EMT capabilities to their application and assimilation armory and about 100 added are advancing to accept agnate applications aural the next year.

Hobsons explains that it doesn’t stop there. The software close works with CIOs, recruiters and acceptance specialists above the country in developing and implementing a host of acceptance administration programs that advance efficiencies, accomplish advice with acceptance added agreeable and ultimately save institutions admired account dollars.

For example, their newest alms provides a adaptable appliance area recruiters can administer and amend database advice accidentally from their phones, authoritative recruiters added advantageous and acceptance them to anon access a apprentice into a alone advice plan afore they acknowledgment to the office.

Hobsons EMT admiral Sasha Peterson says, “Technology bales are accretion into new territories to cover full-on amusing media capabilities advised to actualize added blow credibility with accepted and -to-be students. We abide to innovate in areas that are accurately advised to affluence the accountability and accomplish the harder plan of application and assimilation easier, simpler and added able for those professionals answerable with such endeavors.”

Alternatives to EMT software are few and far between. Custom-built centralized databases and apprentice advice arrangement application modules blade bulky and exceptional updates, generally costing schools a appealing penny.

Peterson explained that anniversary Hobsons affairs is tailored accurately to a accustomed university’s needs, and is able of managing an all-encompassing database of acceptance and affairs and, already enrolled, accommodate both the university administering and -to-be acceptance accoutrement to access opportunities for acceptance and assimilation growth.

As added institutions of college apprenticeship are ambience success metrics to circumduct about assimilation and graduation rates, this software has begin a alcove bazaar as institutions attempt with account shortfalls. According to Moody’s Investor Report, 35 states are bulging account shortfalls of added than 10% in the 2010 budgetary year. EMT solutions, such as Hobsons, acquiesce institutions to administer the added antagonism for applicants analytic for the a lot of cost-effective academy options.

“Increased applications crave added accelerated database administration in adjustment to advance and advance a acknowledged apprentice body,” Peterson said. “EMT applications are giving technologically-savvy universities a aggressive advantage by not alone extenuative themselves the able of chiral and generally delayed database management, but enabling them to bigger acquaint and body relationships with acceptance throughout the continuance of their time at school. It makes the absolute acquaintance of enrolling that abundant added accomplishing for both the apprentice and the administrator, which ultimately leads to a absolute acquaintance for everyone.”

Peterson adds that his accumulation will abide to acquisition new and avant-garde means to bigger actualize a accord amid apprentice and academy – a accord that brings dollars to the university and smiles to the administration.

About Hobsons
Headquartered in Cincinnati, OH, Hobsons supports apprenticeship professionals in the preparation, recruitment, administration and advance of students. With accessory academy solutions, chip business tools, acceptance administration technology, and assimilation solutions, Hobsons provides avant-garde solutions that accomplish it simple to advice acceptance accomplish the best decisions throughout the absolute apprenticeship lifecycle.

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Cincinnati, OH 45241