Havas Media UK - Havas Media UK launches with £650m in media billings Lord Watson is appointed Chairman and Mark Craze CEO

Mark Craze (CEO) & Lord Watson (Chairman) - Havas Media UKStore this angel in big sizeHavas Media, allotment of the all-around bartering behemothic Havas, is putting calm all of its UK operating businesses into a new Havas Media UK (HMUK) accumulation organisation. Lord Watson is appointed Chairman and Mark Craze is the new HMUK CEO.

HMUK launches with actual effect. The move ensures that Havas Media UK’s abysmal basin of highly-experienced and accomplished humans absolutely coact during the economically arduous times ahead.

The enactment of HMUK will aswell drive added affiliation of acceptable media planning and affairs with a array of disciplines such as digital, data, direct, sports and entertainment, experiential, branded agreeable and PR.

Havas Media is acquisition its UK operating units, including MPG (which aswell comprises London-based MPG International and digital, abstracts and absolute specialist Media Contacts); sports advice consultancy Havas Sports; chip communications agency Arena BLM (which aswell includes its digital, abstracts and absolute specialist BLM Quantum); branded agreeable and PR specialist Cake and agenda agency archibald ingall stretton (AIS).

Mark Craze moves from accepting a managing accomplice at MPG UK to crop on the new role of HMUK CEO. Marc Mendoza, aswell currently a managing partner, will now accept abounding circadian ascendancy of MPG UK, acceptable CEO.

The HMUK board, chaired by Lord Watson, will include: Steve Booth, CEO Arena BLM; Jon Ingall, managing accomplice AIS; Mike Mathieson, CEO Cake, Keith Impey, CEO Havas Sports UK, Marc Mendoza, CEO MPG UK and Mark Craze, CEO HMUK.

Alfonso Rodes, Global CEO of Havas Media, commented: “The UK is a basic bazaar for us. The contempo acquisitions acquiesce us to body on our amount abilities of acceptable and agenda media by abacus in cutting-edge cerebration and accumulation in areas such as advertiser-funded content, experiential, PR and accident marketing.”

“I am assertive that we are creating a new archetypal of a full-service media arrangement for the UK: one that is affluent in award-winning aptitude everywhere you look, beginning with adroitness and addition and is authentic by a spirit of accord in a characteristic ambitious culture,” he said.

He added: “Havas Media UK will become a allurement for the a lot of accomplished humans alive in British media. I am decidedly captivated that Lord Watson has agreed to serve as Chairman of our Advisory Board. We pride ourselves on the backbone in abyss of our aggregation and we chose to access businesses area the ally actively add amount to clients’ business everyday. This is our defining account to audience analytic for aggressive advantage – the leaders of all our businesses actively plan on theirs.”

Mark Craze commented: “Everywhere you attending in this accumulation there is outstanding accomplished talent. It is an agitative befalling to plan with this aggregation in a new archetypal of affiliation and accord for the account of our clients.”

For added advice or photography contact:
Martin Loat, Propeller +44 (0) 207 087 2730 or +44 (0) 7769 70 60 30 or
Victoria Morrison, Propeller +44 (0) 207 087 2730 or +44 (0) 7808 276868

Notes to journalists:

Lord Watson of Richmond CBE
Lord Watson of Richmond has immense media experience. Previously Alan Watson, he is a above presenter of Panorama on BBC1 and The Money Programme on BBC2, a Fellow and above Chairman of the Royal Television Society and for four years was amenable for media at the European Commission. Lord Watson’s business career includes 12 years as European Chairman of Burson Marsteller and his accepted chairmanship of the artistic agenda media aggregation CTN Communications. A above President of the Liberal Party, he was fabricated a Life Peer in 1999.

Mark Craze
Mark Craze started as a alum anniversary controlling at Grandfield Rork Collins in the aboriginal 80s. In 1987 he abutting TMD, which was after taken over by Carat, and rose bound to become MD at Carat UK in 1991. He became Aegis Media UK CEO in 2002. He accelerating from the Advanced Management Programme at Harvard in 1999.
He larboard Aegis in 2004. In July 2005 he abutting MPG UK as managing partner.

Havas Media in the UK
The seven businesses in the HMUK accumulation anniversary for £650 actor in absolute media billings or in fees bidding as billings. The UK accumulation employs 488 humans as at October 2008.

The move will aswell acquiesce the accumulation to allotment best convenance and accomplish efficiencies in aback appointment areas such as: finance, IT, analysis and intelligence, animal assets and training.

Havas Media globally
Havas Media is the all-around media arrangement of Havas. It operates a cast arrangement through a portfolio of specialist all-around networks and agencies. These include:
• MPG (Havas Media’s all-around media network)
• Arena (Havas Media’s arrangement for custom-built advice services)
• Havas Digital (Havas Media’s all-around alternate network, including Media Contacts)
• Havas Sports and Entertainment (recently alloyed sports and ball divisions)

Propeller Group is at the acid bend of the communications industry.
Propeller delivers market-moving accessible relations allowance start-up to FTSE 100 companies, decidedly those in the media, bartering and business industries to get their letters above to clients, shareholders, employees, and action makers.

Victoria Morrison
Propeller Group
+44 (0) 207 087 2730