GOFRESH GmbH - Mobile Social Networking Site itsmy.com Serves Its 250millionth Mobile Internet Ad

Mobile Social Networking Site itsmy.com Serves Its 250millionth Mobile Internet AdStore this angel in big sizeThe ad-financed adaptable amusing networking account "itsmy.com", alms adaptable 2.0 casework with chargeless adaptable homepages and a absolutely personalizable itsmy.com area for registered users, accomplished the record-breaking mark of 250 actor adaptable internet ads served from January to May 2007.

In this fast evolving business of adaptable web advertising, with accepted CPM amount averages at 30$, the analysis appearance with arresting adaptable advertisers, a allotment of others Admob, Greystripe and Third Screen Media showed able results: the user acknowledgment to ad banners was partially up to 10 times college than in "classical internet" and able-bodied advised adaptable campaigns with top chic banners continuously topped two-digit percentages in clickrates.

Based on these learnings, itsmy.com now offers an industry novelty: its inhouse developed, Cost-per-Contact packages. Prices for these exceptional bales alpha at 25 US-cents per chump acquaintance and cover abundance capping, itsmy.com' s "one banderole per site"- agreement as able-bodied as the classical user demographics and profiling advice - and like all bartering on itsmy.com, a affirmed safe bartering ambiance with monitored and apple-pie content.

David Mayerhofer, Chief Brand Officer: "I' m actual aflame about our new artefact which altogether fits into our austere bartering and agreeable policy: to action top above user generated agreeable akin with appropriately top chic adaptable bartering abacus amount to the user experience. You don' t acquisition ads for XXX, cable casework or any added arguable articles on itsmy.com ."

itsmy.com is aswell arch the way in developing new adaptable internet bartering concepts. The avant-garde user generated adaptable agreeable campaign, developed and broadcast by itsmy.com for FUNK Sunglasses - one of the a lot of alone sunglasses brands in the apple - was a huge success: the users could collaborate with the FUNK Summer 2007 accumulating by architecture avatars cutting FUNK sunglasses on their adaptable phones afore the sunglasses even hit the stores. In the US abandoned the attack admiring added than 40,000 users in the 30 canicule it was answer on itsmy.com.

Mikko Saarelainen, Director Content & Communities: "We ambition to ambit ourselves from the 'old-school' internet banderole bartering and advance alternate bartering campaigns for the top brands out there. I accept 'less is more' in adaptable bartering business, calamity the pages with pop-ups and interstitials like in the www-world just leaves you with an affronted user afraid to bang on any ads."

About itsmy.com
itsmy.com operates on GOFRESH's proprietary, awful adjustable Mobile Social Networking- and UGC-Platform, acknowledging added than 3,000 altered handsets and browser variations. The service, introducing a advanced Mobile Advertising Platform developed alone for adaptable business on adaptable internet communities, can be accomplished common via adaptable buzz at mobile.itsmy.com

About GOFRESH
Gofresh (Munich, New York, London, Madrid) develops, produces and distributes Europe's arch "User Generated Mobile Web Content" belvedere co-operating with operators (like Hutchison 3, Telefónica Móviles Spain etc.), TV stations, advertisers and brands worldwide.

GOFRESH GmbH
Lilienstrasse 7
81669 Munich / Germany
Tel: +49 89 45867 502
Online: www.gofresh.de; www.itsmy.com
Mobile WEB: mobile.itsmy.com
Email: press@itsmy.com