Global Media ConsultStore this angel in big sizeResults of the aboriginal all-embracing agreeable trend analysis by Global Media Consult
The aboriginal all-embracing agreeable trend analysis by Global Media Consult complex 280 media experts and reveals new after-effects on the accepted development of the agreeable and TV markets aural the next 5 years.
- Experts see CE manufacturers, IPTV and Apple & Co. as winners of the ’hybridity’ trend
- Personalised advertising, micro-payment and about-face of business models accommodate new advance opportunities
- Consumers beneath accommodating to pay anchored fees – while amount and aggregate of the agreeable markets rise
- USA, UK and India abide arch agreeable bearing nations; ’Generation Internet’ to accretion influence
Cologne/Cannes, MIPCOM GMC Stand G3.02 – 6 October, 2009 – IPTV, internet-enabled accessories and the defective alertness of admirers to pay anchored subscriptions will advance to a actual ability about-face aural the agreeable markets over the next 5 years – and accompany an end to the advantage of classical advertisement providers. These are the key allegation of the aboriginal all-embracing analysis on trends in agreeable business and agreeable assembly conducted by Global Media Consult (GMC).
GMC is a specialized consulting close acknowledging agreeable and media business audience to advance and abound their activities.
The analysis complex 280 agreeable experts from added than 20 countries accouterment insights and evaluations on the accepted development of the markets in the next 5 years. According to the survey, amalgam accessories and business models – as the aggregate of beeline advertisement and broadband internet-based agreeable accumulation – are to appearance the bazaar development over the next 5 years. The all-embracing bazaar admeasurement for agreeable and new IP-based casework is declared to abound – and accretion in value: the sectors of broadband and IPTV are to see accordant advance with new agreeable casework – while the accustomed TV administration via cable, digital or earthbound will ache alone accessory losses in their absolute bazaar shares. However, the experts do not see the classical free-TV, pay-TV or belvedere operators as the drivers of innovation:
It’s the Telcos, IPTV providers, manufacturers of CE accessories such as Philips, Samsung or Panasonic and angular chip providers of hardware, casework and applications such as Apple, Nintendo, Microsoft or Sony that are apparent as the winners of the admixture of advertisement and broadband – and are accepted to added drive this trend.
Traditional free-TV or pay-TV broadcasters on the added hand, are not accepted to play a above role in the amalgam approaching of TV which agency that they ability absence cogent advance opportunities.
While no affecting abrasion of the accustomed players is accepted aural the next 5 years, the analysis reveals that their accepted position is acutely at pale accustomed that the all-embracing bazaar grows.
Reason abaft the accepted bazaar advance in aggregate and amount are the alteration eyewitness habits: 75% of the experts ahead admirers to become added selective, ambitious aerial appropriate absorption agreeable on top of accustomed programmes – and this appeal is active agreeable best and amount to the next college level.
Also, the accretion deployment of harder disc-equipped accessories supports this trend. The majority of the agreeable experts believes that the eyewitness will rapidly embrace able EPGs, seek and advocacy engines to find, almanac and absorb content. Only the German experts see a beneath abolitionist but about growing access of harder disc-based accessories and beat EPGs and aeronautics accoutrement aural the next 5 years.
The trend appear a growing all-embracing bazaar is aswell underpinned by the appraisal of alone agreeable formats: Non-fictional agreeable is accepted to abound and added accretion in popularity: 12 out of 16 basal TV formats are accepted to grow, such as abide sports, binding sports, news, appropriate absorption account (sports, finance, technology), how-to formats and chump advice, travel, animal & amative magazines, gossip, music, appropriate absorption music, apprenticeship & learning. Also user-generated agreeable is accepted to accretion in popularity.
Only casting shows, call-in formats, home-shopping and religious formats are accepted to lose slightly. Fictional content, such as movies, series, sitcoms or soaps are accepted to accept added advance potential.
Bottleneck for the approaching of TV charcoal the alertness of the chump to pay for new services: 60% of the experts surveyed adumbrate little advance abeyant for the acceptable pay-TV model, area subscribers pay a account fee for a array of programmes: 68% of the participants apprehend the agreeable industry and belvedere operators to acquaint a mix of micro-payment and alone transaction methods, completed by new personalised bartering models.
Against the accomplishments of these massive bazaar changes the area of agreeable assembly seems to break stable: The US is ranked to be the arch agreeable bearing nation today – and this position will aswell break unrivalled on a 5 years horizon. Position two and three is accustomed to the UK and India respectively, today – and the aforementioned in 5 years.
In band to the trend of internet-enabled accessories and ‘hybridity’ a accurate amusing movement will accept abundant access on chump appeal and on the assembly of agreeable formats: It is the acceleration of the adolescent generation, developed up with the Internet and beat animate gaming – to acerb access agreeable assembly in agreement of storytelling, beheld aesthetics and use of technology.
Christian Knaebel, General Manager and architect of Global Media Consult, comments: “The ambition of our aboriginal agreeable trend abstraction was to analyse important developments of the media markets and attenuated these after-effects down to applied information. We had advisedly called a 5 years time anatomy to accept hands-on bazaar evaluations. The analysis reveals that the agreeable markets will accretion in aggregate and activating acknowledgment to IP, harder discs and ‘hybridity’ – an befalling for all players that are accessible to act flexibly, creatively and to ahead chump demand. What afraid us is that the experts see CE manufacturers, IPTV and over-the-Top providers so acutely as winners of the amalgam anarchy – that’s a wake-up alarm for the accustomed free-TV, pay-TV- and cable providers not to absence the boat.”
Press service: Please acquaintance Susbauer PR for interviews and accomplishments discussions with the GMC experts at MIPCOM from October 6th to 9th in Cannes.
About Global Media Consult
Global Media Consult (GMC), headquartered in Cologne, is a accumulation of consulting experts for media and TV companies from about the globe. All GMC experts accept abstruse acquaintance and ability if it comes to business of content, developing administration ability or absolute accompanying basement questions. Global Media Consult combines a array of adequacy fields. The accumulation provides admonition to belvedere operators in areas such as agreeable strategy, business development and agreeable acquisition. GMC works with agreeable owners and TV channels to advice them access new markets and to barrage new articles and services, including administration administration and bazaar development for all-embracing channels in called calm markets and regions. All GMC experts accord specific industry ability or bazaar ability to ensure actual after-effects and able activity management. Global Media Consult works carefully with its clients, with GMC acting frequently as an outsourced business development assemblage or activity assignment force team. For added advice amuse appointment www.globalmediaconsult.com
Global Media Consult
Christian Knaebel
Im Mediapark 8
50670 Cologne / Germany
Phone: +49 (221) 55 405 558
Fax: +49 221 55 405 45
info@globalmediaconsult.com
Susbauer PR
Saskia Stammwitz
Phone: + 49 (221) 120 123
Fax: + 49 (221) 120 122
s.stammwitz@susbauer.de
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