Flimp Media, Inc. - New White Paper Defines Rich Media Direct Marketing Category

Hopkinton, MA (July 30, 2009) – Flimp Media Inc., developers of acid bend affluent media business and analytics technology solutions, today appear a white cardboard that defines an new chic of affluent media for absolute business alleged Intelligent Digital Collateral, or “IDC”.

According to the white paper, advantaged “Rich Media for Direct Marketing: The Emergence of Intelligent Digital Collateral”, IDC defines affluent business accessory that is interactive, Web-based, and able to clue and admeasurement identifiable eyewitness assurance and interactions.

“It’s important to ascertain what we beggarly if we say things like ‘interactive’ and ‘measurable,’” said Matt Shaw, Communications Content Developer at Flimp Media and co-author of the white paper. “The old analogue of ‘interactive’ does not administer here. People say video is interactive, by which they artlessly beggarly that it’s engaging. To be absolutely interactive, affluent media agreeable have to present a chump with calls to action which are, in fact, actionable aural the media presented to an audience.”

As for specific measurability, IDC requires that anniversary alone eyewitness be accustomed an identity. “IDC does not affair itself with non-actionable statistics like the amount of visitors,” Shaw says. “Those numbers may be accessible for casting business but not for absolute sales and business Instead, IDC gives you the adeptness to not just HOW but aswell WHO is agreeable with your collateral, and provides eyewitness email advice for follow-up. Essentially, every alternation becomes a sales advance with IDC.”

“The abstraction of IDC is invaluable,” says Wayne Wall, CEO of Flimp Media. “Combining affluent , agreeable adventures with absolute time, actionable eyewitness analytics is the angelic beaker for absolute marketers. And with Flimp, not alone is that technology available, but it’s affordable and simple to use.”

The Rich Media Direct Marketing white cardboard is accessible for download on the Flimp website, www.flimp.net.

Flimp Media is a avant-garde in the development of acid bend affluent media business and analytics technology and solutions for online absolute marketing, communications and sales. FLIMP®, which stands for Flash Interactive Marketing Platform, enables non-technical users to bound create, edit, distribute, clue and address affluent media business after any programming or IT assets required. The Flimp belvedere aswell offers users a simple and low amount band-aid for “rich” email business with eyewitness analytics. For added information, appointment www.flimp.net.

Flimp Media
2 Hayden Rowe St.
Hopkinton, MA 01748