2009年12月16日星期三

Flimp Media, Inc. - FLIMP® MEDIA DEFINES NEW RICH MEDIA CATEGORY

Hopkinton, MA (July 20, 2009) - Flimp Media, freeholder of the aboriginal and alone absolute affluent media absolute business platform, appear today their plan to absolution an accurate white cardboard which defines the IRMC chic of affluent media.

IRMC, which stands for Intelligent Rich Media Collateral, is bound acceptable the new boiler a allotment of online marketers. Many marketers, bloggers and analysts accept speculated as to the term’s exact meaning, but now Flimp Media is laying out specific guidelines as to what a affluent media attack have to do in adjustment to authorize as able affluent media collateral.

Flimp CEO Wayne Wall , who aboriginal coined the term, says that the arising IRMC chic has amazing implications. “IRMC is about affluent media that is created after any affectionate of architecture knowledge, broadcast through any Web channel, and tracked by actionable and abundant data,” he said. “In added words, IRMC allows marketers to use affluent media to accomplish sales leads by email address, and to do so after spending weeks cat-and-mouse for anyone in IT to cipher it.”

“It’s absolutely important to the industry that humans accept absolutely how able affluent media can be,” said Matt Shaw, a communications agreeable developer at Flimp Media and co-author of the white paper. “In essence, just defining this chic breeds awareness. That is absolutely our goal.”

According to a examination of the white cardboard fabricated accessible to the Web Video Marketing Council’s blog, IRMC is authentic as affluent media with three specific characteristics:

1.Interactivity – In adjustment for affluent media abstracts to become IDC, they have to animate interaction. To be interactive, affluent media agreeable have to accept a alarm to action that can be acted out by the eyewitness in the surrounding content.
2.Web Distribution – IDC have to be broadcast online. In adjustment for affluent media agreeable to become IDC, it have to be distributable through about any online channel. This includes amusing media networks, email, RSS feeds, blogs and websites, a allotment of others.
3.Individualized Measurability –IDC requires that every Web user who engages with this accessory aswell be accustomed an actionable identity. In added words, marketers application IDC will be able to acquaintance all admirers via email, axis anniversary company into a abeyant sales advance after the charge for acknowledgment forms.

The white cardboard is due to be appear by the end of July, at which time it will be accessible on the Flimp website (www.flimp.net).

Flimp Media is a avant-garde in the development of affluent media analytics technology and video based business and messaging solutions for online absolute marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to bound create, edit, distribute, clue and appraisal video based business and messaging campaigns after any programming or IT assets required. The Flimp belvedere offers users a simple and low amount band-aid for video email business with eyewitness analytics. For added information, appointment www.flimp.net.

Flimp Media
2 Hayden Rowe St.
Hopkinton, MA 01748

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