FISHLABS Entertainment GmbH - FISHLABS celebrates successes at the Games Convention

Store this angel in big sizeAt this year’s Games Convention, FISHLABS Entertainment GmbH, arch developer of top above 3D adaptable games, was present with a ample berth in the chump anteroom for the aboriginal time, alternating with their atom in the collective berth for Hamburg@work in the Business Centre. With the ample architecture presentation of exceptional adaptable amateur and the abutment of Sony Ericsson, visitors were able to see for themselves that amateur on adaptable phones accept aswell been up to the standards of ambitious PC and animate gamers for a while now. Thus, FISHLABS were able to position themselves internationally as an avant-garde developer and now aswell as a administrator of top above adaptable games.

Along with their award-winning amateur Blades & Magic™, Powerboat Challenge™, and Rally Master Pro™, the Hamburg-based aggregation was able to accommodate the aboriginal attending at the agilely accessible exceptional 3D amateur Galaxy on Fire™ 2 und Gladiator – The adaptable Game – which will appear in the backward autumn of this year – at the Games Convention. In addition, visitors could win Sony Ericsson W760i Walkman adaptable phones every day, as able-bodied as FISHLABS Games Packs, anniversary with 5 abounding adaptation games. Overall, added than 5,000 humans took allotment in the drawing.

Furthermore, FISHLABS had abounding versions accessible for chargeless download via Bluetooth at their chump booths. A absolute of 85,000 accessories were recognised via Bluetooth and 10,000 bold downloads were recorded. That the recognised phones were acutely bedeviled by the models from Sony Ericsson and Nokia accepted the FISHLABS action of acknowledging alone these accessories and optimising their amateur accordingly.

FISHLABS CEO Michael Schade was admiring with the able media interest, abundant columnist interviews, and the TV advertisement by ARD from the FISHLABS booth. ”With our top above adaptable amateur and the affirmation “Console activity on adaptable phones”, we hit the bull’s-eye,“ he remarked. ”Visitors about attacked our berth to download our amateur chargeless to their mobiles via Bluetooth. We are assertive that we accept won over abounding new gamers with this action and our 3D adaptable amateur at the GC.’

”For Sony Ericsson, the attendance at the Games Convention was aswell a complete success,“ says Axel Kettenring, General Manager Sony Ericsson Deutschland. ”The army at the FISHLABS berth was impressive, and the articles from Sony Ericsson were actual accepted with gamers. We ambition to abide architecture on these strengths in the future. Our new models, like the F305, and the all-encompassing action of adaptable amateur in our afresh launched PlayNow Arena account underscores this.”

About FISHLABS
FISHLABS is one of the arch developers and publishers of top above adaptable 3D games. Founded in 2004, FISHLABS is amenable for the development of added than 15 high-end adaptable amateur and employs a aggregation of 30 humans at the company's address in Hamburg, Germany. FISHLABS' portfolio of adaptable amateur includes abundant award-winning aboriginal IPs, such as Galaxy on Fire™, DEEP™ or Blades & Magic™, as able-bodied as AAA brands for acclaimed business partners, such as V-Rally® 3D for Glu, Star Wars™ – Imperial Ace 3D for THQ or Tony Hawk’s Downhill Jam™ for Infospace (Activison license) and a lot of afresh Gladiator™. Thanks to the high-performance, platform-independent amateur engine ABYSS®, FISHLABS’ titles are able to action a above never afore accomplished in the apple of adaptable gaming.
In October of 2007, FISHLABS assured their aboriginal annular costs with Neuhaus Partners, acceptance the aggregation to add added association appearance to their adaptable buzz amateur in the future. Since July of 2008, the aggregation has offered the adaptable buzz bold association myFISHLABS, area users can account from appearance such as amount advantages, easier payment, added features, acclaim kick-backs, upgrades, and the barter of advice about their favourite amateur with added association members.
For added advice appointment www.fishlabs.net.

About Sony Ericsson

Sony Ericsson is a arch all-around aggregation with over 100 actor adaptable phones awash in 2007. Variety is one of the axial strengths of the company, which operates in over 80 countries about the apple and maintains development capacity in China, Europe, India, Japan, and North America. Sony Ericsson was founded in October 2001 as a collective venture, with Ericsson and Sony captivation according shares; the all-embracing accumulated functions are amid in London. For added advice about Sony Ericsson, appointment www.sonyericsson.de

swordfish pr GAMES
Ilka Toellner
Trogerstrasse 17
D-81675 Munich, Germany
Tel: +49 - 89 – 600 316 41
Fax: +49 - 89 – 600 316 50
ilka@swordfish-pr.de
www.swordfish-pr.de

FISHLABS Entertainment GmbH
Geibelstrasse 46
22303 Hamburg
Germany

Geschäftsführer:
Michael Schade, CEO
Christian Lohr, COO/CFO

Fon: +49. 40.88 88 00 - 160
Fax: +49. 40.88 88 00 - 166