Equestrio China - Equestrio China brings the Sport of Kings to China

The world’s a lot of celebrated equestrian and affairs annual launches in China on 8th August.

Equestrio China, a bi-monthly high-end affluence appellation from Swiss Media Group, is the fifth in the Equestrio abiding of titles that now expands to 5 magazines in 5 countries in 5 languages on three continents. Launched in Switzerland in 2003, Equestrio bankrupt new arena in the ahead anticipated equestrian publishing brand with a mix of top above all-embracing advantage accurate by bright photography.

Luxury brands and clandestine banks were quick to see the befalling presented by a advertisement that is read, and calm by, an aristocratic demographic. Launches in Dubai, France and Italy followed the ancestor magazine’s actualization on the bazaar and China marks the title’s access into Asia.

As able-bodied as letters from the a lot of absolute antagonism and polo events, Equestrio appearance art, accomplished art photography, biking and affluence lifestyle. “It’s a affluence appellation accumulation chic and actuality with different ascendancy on the equestrian world”, says Publisher and Managing Director, Gerard Belicha.

Equestrio is acclaimed for its absorbing ability and its agreeable reflects the magazine’s readership. HRH Princess Haya Bint Al Hussein, President of the FEI and Wife of HH Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, chose Equestrio if she batten to the media; HH Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, did additionally and so did Adolfo Cambiaso, the world’s best polo player.

“We abode abundant accent on accouterment the above of agreeable that our readers, who are humans acclimatized to the best, expect”, Belicha explains. “We aswell ensure that our audience account from advantaged exposure, by attached and selecting the advertisements featured in Equestrio China. As one of my audience said, ‘It is nice to assuredly see a annual you can in actuality read!’”

“Equestrio’s agreeable has consistently been all-embracing in the extreme”, says Lucy Monro, Swiss Media Group’s Editor in Chief. “Our assorted editions already adore a readership in China and Hong Kong and, with the development of equestrian action in the arena and Hong Kong accepting the host area for the equestrian contest at Beijing 2008, there is no bigger time for us to access the bazaar here.”

Produced by an able aggregation absorbed in the worlds aloft which it reports, Equestrio speaks with an ascendancy ahead alone begin in a actual few, beneath glossy, specific equestrian titles. Lucy Monro is an ex-three-day accident addition and a British benumbed adviser with two decades of media experience; advertisement and print. Her aggregation is fabricated up of writers and photographers who are, about after exception, able army and women as able-bodied as journalists.

“From the alpha Equestrio begin its own niche”, Lucy says. “It’s both abreast and alluring and I anticipate that is key to our success. We accept developed a acceptability for accepting to places and contest that a lot of titles do not reach! We’ve appear in full-colour from some of the a lot of limited polo locations on the planet, such as the Baroghil Festival on the Pakistan/Afghan apprenticed area yak polo is the adjustment of the day; the Shandur Pass in the Hindu Kush; the boscage aerodrome that doubles as a polo acreage for the World Elephant Polo Championships in Nepal and ridden above the Maasai Mara with the anniversary wildebeest migration.”

With an accustomed all-embracing readership it is not hasty that Equestrio China has affronted ample absorption in China. “Many of our absolute all-embracing audience are acknowledging the new title”, says Gerard Belicha, “and we are adequate a astounding acknowledgment from this new market.”

Equestrio China will be appear in Hong Kong in English and simplified Chinese and broadcast throughout Hong Kong, Macau and acreage China. It will be accessible on newsstands, by cable and in called absolute clubs, hotels, airlines and lounges, clandestine jet charters and at top-level equestrian events.

Note to editors:
Founded by Swiss entrepreneurs Michael Lahyani and Leonard Cohen, Swiss Media Group’s portfolio includes an absorbing account of affluence titles in Europe and the Middle East. Headquartered in Dubai, in the United Arab Emirates, and Geneva, Switzerland, the accumulation publishes high-end equestrian, lifestyle, horology and marriage titles as able-bodied as absolute acreage web portals.

Equestrio China Ltd
Unit 501-505, 5/F New Victory House
No 93-103 Wing Lok Street
Sheung Wan, Hong Kong

For added advice contact:
Gerard Belicha: gerard@swissmg.com
or
Lucy Monro: lucy@swissmg.com

Bi-monthly high-end luxury, equestrian and affairs title. Published in Hong Kong and broadcast in Hong Kong, Macau and Mainland China.