Earthbound Media Group - Harrah’s Entertainment “Next iBAR Star” Campaign Builds Momentum

IRVINE, CA – With the civic aptitude seek for the “Next iBAR Star” already underway, Harrah’s Entertainment St. Louis and accomplice Earthbound Media Group (EMG) accept afresh teamed up with Midwest-based TalentPlus Entertainment to abide to access challenge video submissions for nextibarstar.com. As St. Louis’ better and a lot of celebrated abounding account aptitude and ball agency of its kind, TalentPlus Entertainment was called to plan in bike with both Harrah’s and EMG’s efforts in announcement the “Next iBAR Star” attack by arch a grassroots accomplishment committed to assemblage and recruit star-studded acts and performers of all types from above the country.

Developed and managed by EMG, the official video acquiescence website nextibarstar.com launched on June 1st, 2009, appearance alone the alpha of Harrah’s Entertainment St. Louis’ full-scale, cross-channel business campaign. Harrah’s and EMG’s accumulated accessible relations, amusing media, viral and seek engine business efforts accept already generated added than 16,000 website visits, 51,617 page views, 28,000,000 ad impressions and 172 video submissions over a three-week period. As the attack continues to body momentum, Harrah’s radio and accessible July advance bartering in the St. Louis area, alternating with the acceptable strategies of TalentPlus Entertainment, affiance to body acquaintance and drive admirers challenge accord in the advancing weeks above-mentioned to the July 20th, 2009, video submissions deadline.

“In partnering with TalentPlus Entertainment, Harrah’s and EMG hopes to heighten afterimage and accumulate publicity as able-bodied as strengthen grassroots support,” explained EMG Chief Visionary Officer Damien Navarro. “Collaborating with TalentPlus Entertainment is an accomplished way to absolutely advance -to-be contestants to abide their videos and hopefully aggrandize the aptitude basin even further.”

Submitted acts are accessible for examination by online audiences everywhere aural the video arcade featured on www.nextibarstar.com. To date, over 90 aptitude videos, submitted by contestants acclamation from the Midwest as able-bodied as the West and East Coast, accept been accustomed by Harrah’s Entertainment for examination aural the online video portal. With a majority of contestants showcasing their assertive articulate abilities and agreeable talents, there are aswell abounding participants announcement different acts alignment from juggling, dancing and comedic sketches.

Starting July 21st, the ratings aeon will begin, in which online audiences will accept the befalling to vote for their admired acts. The army favorites alternating with the acts best by Harrah’s console of board will advanced to the semi-finals to attempt in one of 12 abide performances captivated every Friday and Saturday night at Harrah’s iBAR St. Louis. The accomplished rated acts will be narrowed down from the blow and will be set to appear at the admirable afterpiece on Saturday, October 3rd, 2009. Ultimately, alone one accomplished act aces of superstardom will win $10,000 in cash, a abeyant achievement arrangement and be crowned the appellation of the Next iBAR Star!

About EMG (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven cardinal business agency. Our atypical ambition is to advance the agenda and beheld landscapes of business for corporations, brands and non-profits worldwide.

As a baton in the marketplace, EMG has alone set a archetype for complexity, adroitness and animation in the solutions we accept provided for both our ally and audience alike.

About Harrah’s Entertainment (www.harrahs.com)
Harrah’s Entertainment, Inc. is the world’s better provider of branded bank ball through operating subsidiaries including Harrah’s, Caesars, and Horseshoe. Since its alpha in Reno, Nevada, added than 70 years ago, Harrah's has developed through development of new properties, expansions and acquisitions, and now operates casinos on four continents. Focused on architecture adherence and amount to its customers, Harrah’s Entertainment provides a aggregate of abundant service, accomplished products, incomparable distribution, operational arete and technology leadership.

About TalentPlus (www.talent-plus.com)
TalentPlus Inc. is a arch aptitude and ball booking agency with a all-around arrangement of professionals. Comprised of an able staff, TalentPlus engages in artistic partnerships with aptitude and buyers to accomplish anniversary project, affairs or anniversary a advantageous experience.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
www.earthboundmediagroup.com
emginfo@earthboundmediagroup.com
phone: 949.857.4000