IRVINE, CA – Earthbound Media Group (EMG) was afresh awarded a 2009 Gold Hermes Creative Award – the fourth time EMG has been accustomed by the Hermes Creative Awards competition. EMG won its Gold Award in the “Viral Marketing” chic for Twentieth Century Fox’s official I Love You, Beth Cooper cine website and viral widget. To heighten acquaintance and advance the film’s website, viral accoutrement and bivouac personalizing capabilities, EMG developed and managed a cross-channel attack comprised of seek engine, amusing media, agenda accessible relations and viral business initiatives.
“With a actual tight, ten-day assembly timeline, bound account and bound artistic assets supplied by the studio, EMG was able to anticipate big and bear a acknowledged buzz and viral attack via amusing media, agenda accessible relations and seek engine marketing,” explained EMG Vice President of Entertainment Jayson Oertel. “In a amount of days, we were able to crop absorbing abstracts that applicant Twentieth Century Fox was absolutely annoyed by. On account of EMG, I am acutely accustomed by this recognition. Simply put, the Hermes Award is a absorption of the innovation, above and aptitude of our absolute team.”
Launched over Valentine’s Day weekend, the EMG-built I Love You, Beth Cooper website appearance a alone cine bivouac belvedere for viral administration via e-cards, adaptable buzz and accepted amusing media networks including Facebook and MySpace. The customizable bivouac accoutrement invites users to advance their animosity of love, like, accord and bounce to friends. Through the added benefit of personalization, users are able to clothier the agreeable featured in a pop-up annotation architecture that accompanying appears aural the rolling trailer.
Evaluated by the Association of Marketing and Communication Professional’s (AMCP) over a two ages period, the Hermes Creative Awards recognizes the industry’s outstanding plan and service. This year’s antagonism abandoned drew over 3,700 entries submitted by bartering agencies, accessible relations, business firms and freelance professionals above the United States and about the globe.
As a almsman of the Gold Award, EMG’s efforts were accustomed for beyond top standards of the industry barometer in agreement of quality, adroitness and resourcefulness. Approximately 17 percent of the entries submitted won this award.
To see the EMG-built attack live, analyze the official I Love You, Beth Cooper cine website at www.iloveyoubethcoopermovie.com.
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About the Hermes Creative Awards (www.hermesawards.com)
Administered and advised by the Association of Marketing & Communication Professionals (AMCP), the Hermes Creative Awards is an all-embracing antagonism for artistic professionals complex in the concept, autograph and architecture of acceptable abstracts and programs, and arising technologies.
About Earthbound Media Group (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven cardinal business agency. Our atypical ambition is to advance the agenda and beheld landscapes of business for corporations, brands and non-profits worldwide.
As a baton in the marketplace, EMG has alone set a archetype for complexity, adroitness and animation in the solutions we accept provided for both our ally and audience alike.
Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
Press Contact: emginfo@earthboundmediagroup.com
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