Earthbound Media Group - EMG Launches Second Phase of 20th Century Fox’s I Love You, Beth Cooper Campaign

IRVINE, CA – Earthbound Media Group (EMG) afresh launched the additional annular of I Love You, Beth Cooper amusing media initiatives for applicant 20th Century Fox on Tuesday, May 19th, 2009. The able web attendance and amusing media action leverages accepted amusing media platforms including Twitter, Facebook and MySpace to advance the “Moment of Truth” campaign, agreeable confessors to acquaint all by uploading their videos on YouTube at www.youtube.com/iloveyoubethcooper for a adventitious to accept their confessionals advertisement on civic television above-mentioned to the movie’s July 10th, 2009, release.

In just beneath two weeks post-campaign launch, EMG’s online business attack efforts comprised of YouTube.com homepage advertising, seek engine business and viral business formed in synch to accomplish over 109,000+ website visits to the official I Love You, Beth Cooper cine website. The movie’s agnate official MySpace homepage takeover and YouTube pages accept aswell generated over 26,000+and 135,000+ website visits respectively. In addition, the I Love You, Beth Cooper “Moment of Truth” YouTube attack was afresh best up by CNN.com in a featured account articulation highlighting the latest buzz by CNN balance Jennifer Wolfe. View the video on CNN.com at www.cnn.com/video/?/video/showbiz/2009/06/01/pkg.wolfe.th....

“Given today’s bread-and-butter conditions, amusing media business is both a analytical and cost-effective aspect acclimated to accomplish buzz and advance the chat virally above-mentioned to a movie’s release,” said EMG’s Vice President of Entertainment and Senior Social Media Consultant Jayson Oertel. “Through a web 2.0 feature-filled official website and a ample amusing media attack involving agenda PR, amusing networks, Twitter and blogs, EMG was able to enhance 20th Century Fox’s efforts in active up awareness, architecture online buzz, active web cartage and befitting admirers affianced with online promotions as they agilely ahead the premiere of I Love You, Beth Cooper.

Based on the accepted 2007 atypical of the aforementioned name by Larry Doyle, abounding biographer of The Simpsons and Beavis and Butthead, the abundant advancing ball I Love You, Beth Cooper is a nerd-goes-for-and-gets-girl ball that opens with valedictorian Denis Cooverman (Rust) declaring his adulation for top academy hottie Beth Cooper (Panettiere) during his graduation speech. Providing the aforementioned “confessional” belvedere for the movie’s growing fan abject with 20th Century Fox’s “Moment of Truth” YouTube Promotion, EMG revamped the film’s official cine website www.iloveyoubethcooper.com, abacus on added amusing media and alternate appearance including a Twitter apparatus that allows users to cheep their abstruse thoughts anonymously or via their claimed Twitter accounts, accumulation all adventures on the @ilovebethcooper Twitter contour page.

The latest annular of webs enhancements to www.iloveyoubethcooper.com follows the site’s antecedent barrage with the movie’s Valentine’s Day bivouac release. The redesigned website continues to accommodate absolute acceptance to the I Love You, Beth Cooper bivouac while alms users the adeptness to either allotment the bivouac with accompany on their Facebook walls or MySpace contour pages or actualize a custom bivouac complete with alone agreeable overlays for administration as well.

Learn added about I Love You, Beth Cooper by visiting the official cine website and experiencing these avant-garde amusing media applications today at www.iloveyoubethcooper.com. See if afterward Denis’s action of authoritative your animosity accessible works for you!

About EMG (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven cardinal business agency. Our atypical ambition is to advance the agenda and beheld landscapes of business for corporations, brands and non-profits worldwide.

As a baton in the marketplace, EMG has alone set a archetype for complexity, adroitness and animation in the solutions we accept provided for both our ally and audience alike.

About Twentieth Century Fox (www.foxmovies.com)
Twentieth Century Fox Film Corporation is a assemblage of Fox Filmed Entertainment (FFE) – both subsidiaries of News Corporation. As one of the world’s better producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the afterward units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic and Twentieth Century Fox Animation.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
Press Contact: emginfo@earthboundmediagroup.com