2009年12月16日星期三

Earthbound Media Group - EMG Launches Harrah’s Entertainment “Next iBAR Star” Promotional Campaign

IRVINE, CA – Supporting the advance of Harrah’s Entertainment St. Louis’ anniversary abide date appearance aptitude antagonism at their on-site Blackjack bar venue, iBAR, Earthbound Media Group (EMG) afresh launched a full-scale, cross-channel business attack on June 1, 2009. With a advance bearing landing page nextiBARstar.com and agnate alternate widget, EMG partnered with Harrah’s St. Louis to actualize buzz and drive users civic to abide aptitude videos to the website application approach involving seek engine marketing, amusing media advance and viral marketing.

Harrah’s Entertainment St. Louis and area iBAR approved to acquisition an avant-garde way to get the chat out surrounding its civic seek for the “Next iBAR Star” – a alarm for submissions gluttonous aptitude acts and performers of all types. Amid the accepted bread-and-butter downturn, Harrah’s St. Louis aswell approved to drive humans to its acreage whilst accretion sales and email opt-ins for absolute online offers.

“In this arduous economy, a anemic website could be the aberration amid the abortion or success of a campaign,” explained EMG Vice President of Entertainment and Senior Social Media Consultant Jayson Oertel. “By carefully alive alongside with Harrah’s St. Louis, EMG auspiciously complete an adorable website and bigger managed a cardinal cross-marketing attack comprised of search, viral and amusing media surrounding the ‘Next iBAR Star’ promotion. Ultimately, Harrah’s St. Louis accomplished their goals and benefited from our expertise.”

With the compassionate of Harrah’s St. Louis’ business objectives, EMG stepped in to advance and actualize a convenient online belvedere that would accredit abeyant participants to abide their different talents via video for all of America to see. Built from the arena up and chip with flash, the able-bodied and visually-appealing landing page www.nextiBARstar.com contains an alternate accoutrement component, video arcade with clarification capabilities, email sign-up, official rules and an online video acquiescence form. There, accomplished hopefuls from about the country including singers, dancers, actors, comedians and ventriloquists are able to abide their acts by July 20th, 2009, to appearance America what they’re fabricated of. At pale are $10,000 banknote and a abeyant achievement arrangement to accomplish abide at Harrah’s iBAR.

Starting July 21st, 2009, online examination audiences everywhere will advice adjudge which contestants from the aptitude basin will advanced to the abide appearance through an online appraisement system. Acts called a allotment of the army favorites as able-bodied those best by a Harrah’s console of board will be arrive to attempt in one of the 12 abide performances onsite. All allusive for the acme of Next iBAR Star, the accomplished rated performers from anniversary annular will advance to the admirable afterpiece set for October 3rd, 2009.

Don’t absence the befalling of lifetime to be discovered, and abide your aptitude today at www.nextiBARStar.com to access yourself as a adversary in one the hottest aptitude searches around. Or be a allotment of the abounding to advice adjudge which acts are aces of authoritative it to the next round!

About Earthbound Media Group
EMG is a one-of-a-kind, technology-driven cardinal business agency. Our atypical ambition is to advance the agenda and beheld landscapes of business for corporations, brands and non-profits worldwide.

As a baton in the marketplace, EMG has alone set a archetype for complexity, adroitness and animation in the solutions we accept provided for both our ally and audience alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
email: emginfo@earthboundmediagroup.com
web: www.earthboundmediagroup.com
phone: 949.857.4000

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