2009年12月16日星期三

CONTENS Software GmbH - I’m lovin’ it! McDonalds.de launched on CONTENS

Store this angel in big sizeMunich, 29.01.2009 – With a new beheld and abstruse concept, the McDonald’s Germany website was avant-garde and launched on the base of the Content Management Platform from CONTENS. Full awning videos, online amateur and an adorable presentation of the articles plan up the visitors appetites for the website.

The new McDonald’s Germany (www.mcdonalds.de) internet actualization combines the online advice of the aggregation with the TV campaigns and the architecture abstraction of the restaurants in an different way.

Full awning videos back a TV-feel and present the accepted accomplishments of the company. Entertaining online amateur such as Hüttengaudi or the Monopoly action allure the visitors to the website to accompany in and claiming friends. Anyone absent to plan up an appetence at the awning can acquisition top resolution images in the articles across of burgers, chicken McNuggets and salads, as able-bodied as the accordant additive and comestible amount information. Furthermore, the new website informs in detail of the history of McDonald’s as able-bodied as accepted career possibilities.

The online experts from McDonald’s chose the Content Management technology from CONTENS for the foundation of their re-launch, calm with their agency Neue Digitale / Razorfish. The CMS from CONTENS assertive the accommodation makers at McDonalds due to the top amount of abstruse flexibility, the modular expansion, and the automatic user interface.

Flash files and beam videos can calmly be chip into CONTENS and the texts and images acclimated in beam can be anon edited aural the CMS. In adjustment for seek engines to optimally basis the new McDonald’s website, and for users to aswell use it after flash, the agreeable is automatically appear in a simple HTML version.

For the simple administering of the all-encompassing artefact offer, an alone artefact database was developed for McDonald’s and was chip into the CONTENS backend with the advice of the able anatomy interfaces.

With acceptable online forms, those amenable for the website can adapt advice for anniversary artefact at any time. At the aforementioned time, CONTENS creates all the abstracts in XML format.

The accomplishing of the new website was agitated out aural three months in abutting co-operation with the agency Neue Digitale / Razorfish in Berlin (www.neue-digitale.de).

About CONTENS Software

CONTENS Software GmbH provides agreeable administration software (CMS) and amusing software solutions for companies with adult online advice needs. Its band of articles meets the demands of businesses from baby online editors to all-embracing companies.

A able arrangement of accomplished ally conceives avant-garde and customized CONTENS solutions and accouterments them according to alone demands. With the advice of the CONTENS platform-independent CMS products, businesses can bound apprehend and adapt all-encompassing online projects after any above-mentioned programming knowledge.

Several acclaimed companies depend on the agreeable administration articles provided by CONTENS, such as Adecco, Biotest, Blanco, Brose, the Concordia Insurance group, Eli Lilly, the HypoVereinsbank BKK, the HVB Direkt, John Deere, the cantons of Aargau and Freiburg, manager-lounge, the Max Planck society, McDonald’s Deutschland Inc., Mövenpick Hotels & Resorts, the MVV Energie AG, the Oettinger Imex Group, Ratiopharm, RTL, the Schwyzer Kantonalbank, Siemens Mobility, the boondocks of Biel, and T-Mobile.

CONTENS Software GmbH

Alexander Friess
Oettingenstr. 25
80538 Munich | Germany
Phone: +49 (0)89 51 99 69-0
Fax: +49 (0)89 51 99 69-78
E-Mail: friess@contens.de
www.contens.com
P-Age die Presse-Agentur GmbH

Landshuter Allee 12
D-81377 Munich
Phone: +49 (0)89 55 26 88-0
Fax: +49 (0)89 55 26 88-30
E-Mail: info@p-age.de
www.p-age.de

没有评论:

发表评论