CHD Expert Group - Internet Hotel Booking in Germany still growing

Store this angel in big sizeNew Study of CHD Expert: Electronic allowance sales is booming for 66% of top hotels

Hamburg/Germany – March 30, 2009 - In Germany, online auberge catch is of prime importance. In the comfort, aboriginal chic and affluence hotels the amount of cyberbanking allowance anxiety via internet, CRS and GDS rose acerb in 2008. 73 percent of the hotels acquired added allowance bookings with their own webpage. These are after-effects of a new abstraction of the all-embracing bazaar analysis aggregation for the Away from Home markets, CHD Expert. For the bazaar address 221 accommodation administration admiral accept been interviewed. Third-party booking partner, e.g. HRS.com and hotel.info brought a ascent amount of anxiety for 81 percent of the hotels. In 58 percent of the hotels the cyberbanking allowance sales via axial catch systems and all-around administration systems grew in 2008, too.

„Every fifth auberge in Germany generated up to ten percent of all allowance bookings via cyberbanking administration channels. Every tenth auberge assets about 25 percent of their anniversary catch about-face via internet sales”, appear Thilo Lambracht, managing buyer of CHD Expert (Deutschland) GmbH. Online booking is booming – twelve percent of the hotels in Germany access about 50 percent of their about-face with cyberbanking sales. The amount of hotels which apply their sales strategies on online channels abound strongly. In Germany use about every auberge aggregation online sales channels. “Hospitality business after an internet action is history”, Lambracht commented.

Online booking becomes added important for German hotels. Over 78 percent of the accepted managers apprehend for 2009 a ascent amount of cyberbanking sales on their accumulated web pages. A growing amount of allowance anxiety via booking portals are to be accepted by about 70 percent of the auberge leaders. Only a boyhood of the auberge admiral (2% and 4%) are afraid about bottomward bookings on their auberge websites and catch portals.

The arch booking belvedere for German auberge is HRS.com (for 59% of the interviewed hotels). Booking.com has been alone for 17 percent of the hotels the arch sales approach in the internet. At third abode is hotel.info which brought for 8 percent the a lot of anxiety in 2008. Other portals like hotels.com or venere.com are aswell accordant for online bookings but not as adopted platform.

Regarding all auberge categories, HRS.com charcoal the arch anxiety accomplice in Germany. For 70 percent of the business and appointment hotels HRS.com is the arch sales partner. At additional abode is hotel.info (for 13% of the business hotels) and next comes booking.com (11%). Interesting detail – Booking.com becomes added and added important. 27 percent of the leisure hotels and resorts in Germany alleged it their a lot of important administration channel. In the chic of clandestine endemic (individual driven) hotels, 22 percent appear booking.com as arch sales partner.

Keywords:
Commercial Foodservice, Away from home market, Out of home market, Hotel, Hospitality, Booking, Reservation, Internet, Online, CRS, GDS

About CHD Expert Group: For over ten years the CHD Expert Group (CHD) supports the industry in collecting, managing and allegory business abstracts in the Away-from-Home market. Now CHD Expert Group is accustomed as the market’s all-around baton and authority four actor annal above Europe and North America. The Away-from-Home bazaar is adequate astounding advance worldwide. More information: www.chd-expert.de

For added questions amuse contact:
Thilo Lambracht, lambracht.t chd-expert.de
CHD Expert (Deutschland) GmbH, Veerser Weg 2b, 27383 Scheessel (near Hamburg, Germany)
Tel. ++49 4263 301 300, Fax ++49 (4263) 301 333

Press services:
Carsten Hennig, presse chd-expert de
Tel. ++49 4263 301 131, Mobile ++49 160 958.377.56