2009年12月16日星期三

Capital Earnings & Research - Recession: National Polls Indicate Most People Don't Know What The Word Means

Store this angel in big sizeDallas. TX – March 16, 2008 - The challenge amid government agencies, presidential hopefuls and the Wall Street pundits will abide over whether or not we are in a recession. However, there won’t be any cessation until the final GDP numbers are recorded. Of course, there will be the abundant agitation by the positional losers as to how the numbers were affected and aback in year 1981, 1991 or 2001 things were altered because banausic . . . . banausic . . . . ! Still the agitation will abide until the experts acquisition some added accepted arena to disagree about in adjustment to bottle their cavalcade amplitude at civic journals as media experts.

Incidentally, afterwards administering a civic poll** during March 12-14, 2008 of 509 accidental consumers, our after-effects appear that beneath than bisected knew what the chat recession meant. Our poll catechism was advancing and actual simple - ‘In one book - what is a recession?’

The answers were circuitous --- 16% said it was a acting abridgement in chump spending --- 22% said it was just like a abasement but altered and couldn’t explain the aberration --- 39% anticipation that it had something to do with improvements in concrete bloom and the butt (22%) gave answers that adumbrated they didn’t know. So in perspective, about 2/3 of all consumers don’t accept the chat recession.

The best analogue we feel we accustomed was from a capital client in Dayton, Ohio who we in actuality anticipation had all the answers. “A recession is a aeon of time if we crop a breach from arcade and save a little added money so we can alpha arcade all over again.” What a different summary!

As we followed up with a catechism line, our chump anticipation that we were abreast a recession and that it was about time for things to get better. When asked why the turnaround, our chump said, aboriginal assets tax filers were starting to accept over transaction checks and the “BUSH BONUS” would acquisition it’s way out of the consumers wallet in a hurry. When asked what the chump would be buying, our client said cyberbanking casework and accessories with a webcam accepting on top of her list.

Unfortunately, journalists feel that the citizenry knows the acceptation of accustomed account reports. What’s our point? Most of the time account letters go over the top of the public’s arch as apparent by our simple poll application the chat recession. The TV ratings of prime time account authenticate that humans about-face to allocution radio and cable account because the anecdotal is interactive, simple and in apparent English that anybody understands. We’re still cat-and-mouse for the accumulation media to get the bulletin --- addition by H. Richard Oprinski, Chief Investment Officer

** all absolute poll abstracts are accessible by appeal . .

Contact Information:
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Capital Earnings & Research are experts in civic polling and targeting business language, TV advertisements and accessible relations by application "dial-testing" technology for Wall Street and Fortune 5000 companies.

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