Brandtology - First Asia Pacific Digital Brand Index reveals which technology brands are the hottest a allotment of Asian Netizens

DBI for AustraliaStore this angel in big sizeThe aboriginal Asia Pacific Digital Brand Index (DBI), appear by Brandtology and Edelman, appear the top technology brands which are agilely discussed by Asian netizens. The DBI is the aboriginal analysis activity in Asia Pacific to accommodate insights on the brands accepting discussed online and the a lot of breath channels area discussions are demography place. The abstraction tracked 800,000 online mentions of 233 above technology brands, absolute aural 4,348 affecting channels monitored amid July and September 2009.

Using Brandtology’s Digital Conversation Management System (DCMS), online conversations in over 4,348 channels in eight countries were tracked over a aeon of three months from July to September 2009. These channels cover blogs, forums, micro-blogs, account website and amusing networking sites in Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan.

The abstraction begin that there were apparent differences in the most-talked about brands above countries and articular the top channels in which these conversations were demography place. Slated to be appear quarterly, this basis will serve as a amount apparatus for marketers to analyse the ability and acknowledgment on their business investment, both online and offline.

“While amusing media is hyper-local in agreement of influencers, capacity and channels area conversations crop place, benchmarking and allegory of achievement is critical,” said Eddie Chau, Founder & CEO of Brandtology. “The DBI offers abstracts and insights which brands can advantage to plan and assassinate added proactive amusing media marketing. It aswell serves as a agency to admeasurement the appulse generated in agreement of increases in conversation, approach presence, assurance levels, and accordingly all-embracing industry ranking. Any casting can advance in amount rankings, with the appropriate goals and amusing media business programs in place.”

For marketers who ambition to burrow added into the analysis, Brandtology’s proprietary technology aswell accredit companies to analyze the top assessment leaders (influencers), the sentiments of the conversations demography abode and the all-embracing sentiments appear anniversary brand. The appraisal can be absolute by country, channels and brand, appropriately acceptance marketers to analysis and plan for country specific campaigns, admeasure business dollars scientifically above channels and analyze influencers to engage.

Using a aggregate of technology and accomplished professionals, Brandtology is able to analyse the online conversations demography abode about businesses and brands with top accommodation and accurateness rate, appropriately acceptance companies to calmly clarify out the a lot of cogent conversations from millions of conversations and mentions online.

Buzz against Engagement

The acceptable abstraction of above against abundance applies as abundant in the amusing media cosmos as it does in acceptable media. However, the DBI takes this added by advising two amount indices which marketers can use to admeasurement the appulse of their online assurance strategy:

•Conversation Index: Ratio of alone instances of online branded conversations, against the boilerplate instances of chat for all brands locally. This indicates allotment of articulation amidst consumers online.

•Channel Index: Ratio of absolute amount of online channels (including amusing networking sites, forums, blogs and account sites) area comments about a casting are found, against the boilerplate amount of channels with comments for all brands locally. This is apocalyptic of ability of approach assurance and targeting.

By artful Average Engagement, the DBI aswell provides an apocalyptic barometer of advancement by barometer the boilerplate comments per different being who talks about a brand.


Survey Methodology

The DBI was conducted above eight key markets in the Asia Pacific region, namely, Australia, China, Hong Kong, India, Indonesia, Malaysia, Taiwan and Singapore. Delivering abysmal online acumen on a annual basis, the Asia Pacific Digital Brand Index monitors key brands from the afterward ample categories: Internet and Software, Consumer Electronics, Mobile and Telecommunications, Business and Consulting and IT and Technology, above a account of accepted online channels – including affecting blogs, forums, and online account outlets. The channels were called by anecdotic conversations based on both qualitative as able-bodied as quantitative research.


For added advice on the analysis and in-country results, amuse accredit to www.brandtology.com/index.php?cID=209

About Brandtology

Brandtology provides business and casting online intelligence casework annular the alarm from its 24x7 Command Centers. Manned by accomplished specialists, Brandtology enables organizations about the apple to accomplish appropriate and abreast cardinal decisions. Brandtology’s Digital Conversation Management System (DCMS) is powered by an able assessment mining and ticket-processing arrangement which aids organizations in alert to online agenda conversations generated from blogs, forums, micro-blogs, account sites and added amusing medium. Brandtology serves a aggregation of industries and accessible sectors in functions area online intelligence matters. Brandtology’s proprietary technologies, accompanying with accurate processes and accomplished specialists, accredit audience to advance their casting equity, to access acquirement and to accretion aggressive edge. For added information, amuse appointment www.brandtology.com

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Ashley Lim
Social Media Consultant
Brandtology
ashley.lim@brandtology.com