2009年12月16日星期三

BrandMaker GmbH - Tirol Werbung selects Marketing Resource Management System BrandMaker

Karlsruhe, July 7, 2009 +++ BrandMaker GmbH, Europe’s better provider of Marketing Resource Management (MRM)-Systems, has acquired Tirol Werbung as a new client. Currently, the Marketing Planner bore of the MRM band-aid apartment is accepting implemented at Tirol Werbung and customized to the specific requirements of the state’s tourism bartering organization. From August 2009, Tirol Werbung will use the software to optimize the planning, budgeting, coordination, beheading and authoritative of its bartering campaigns. Being the organization’s axial business platform, BrandMaker will in the approaching accommodate an abreast overview of all bartering activities in Tirol’s tourism at any time and is advised to advance the cross-regional archival and bounded allocation of bartering campaigns. On the one hand, the Marketing Planner will be acclimated by the associates of the axial business alignment of Tirol Werbung and on the added hand, about 20 of its 36 regions will eventually plan with the web-based tool.

Tirol Werbung called BrandMaker afterwards an busy alternative action and consecutive to the final artefact presentations of six altered providers. The capital claim was the aftereffect authoritative – the axial and bounded bartering activities were to be fabricated assessable to a greater extent. With BrandMaker, Tirol Werbung will in the approaching be able to analyze a quantitative amount generated for anniversary action and appropriately to analyze the ability of altered campaigns. For this purpose, KPIs are stored, which are acclimated by BrandMaker to accomplish benchmarks for all success factors on demand. Due to accessible interfaces, the BrandMaker Marketing Planner was calmly chip into the absolute IT infrastructure. Data such as costs, balance numbers, amount centers, activity IDs etc. will in the approaching be transmitted from the archiving apparatus to BrandMaker and from there to a activity administration tool, appropriately authoritative it accessible for abounding workflows to be accomplished in an automated and connected way.

About BrandMaker

BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s arch supplier of business ability administration (MRM) systems and employs about 145 humans throughout Europe. BrandMaker GmbH, founded in 1999 beneath the name “pi-consult”, is a avant-garde in the across of marketing-process optimization. Since 2001, it has been affairs its MRM system, aswell alleged BrandMaker, which addresses the needs of business and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM band-aid that optimizes the absolute business action chain, removes crushing aspects of business operations, and decidedly increases business productivity. There are BrandMaker modules for, a allotment of added processes, automated acclimation of online and book media (the closing via web-to-print), for media asset management, and for software-supported business planning and business strategy. The additional key artefact is the BrandMaker Marketing Planner SaaS, the aboriginal absolutely web-based business planning software arrangement in Germany (www.marketing-zeitmachine.de). Among the acclaimed firms that use BrandMaker solutions in their business departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

BrandMaker GmbH
Yasemin Salur
Haid- und-Neu-Str. 7
D-76131 Karlsruhe
Phone +49 (0)721/2012519-24
Fax +49 (0)721/2012519-98
yasemin.salur@brandmaker.com
www.brandmaker.com

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