BIG&BIH - April 2008 - DEP apparatus up to actualize BIG&BIH as ‘Boutique Fair of Asia’

The Department of Export Promotion (DEP) is authoritative addition move to position Bangkok International Gift Fair and Bangkok International Houseware Fair (BIG&BIH) as “Boutique Fair of Asia” with purpose to actualize the acumen and backbone of Thai articles in all-around bazaar with different Thai designs.

On the acceptation of BIG&BIH captivated annually every April and October, Mr. Rachane Potjanasunthorn, Director-General, the Department of Export Promotion, stated, “The aspect of BIG&BIH fair is to advertise articles with different and outstanding designs that allure buyers from about the world, abnormally those from the United States, Europe and Japan which are our capital target.”

“Now, we are aggravating to actualize our fair [BIG&BIH] to become a ‘Boutique Fair’ up to the bounded level. The abstraction is agnate to a large-boutique accouterment abundance with its abnormally advised apparel alms to bazaar buyers,” Mr. Rachane said.

“The key agency to the show’s success is whether or not our articles accommodated buyers’ specific requirements. That’s the acumen why Thai designers and producers accept to accumulate themselves adapted with the all-around trend in adjustment to accomplish their client’s needs,” he emphasized.

DEP’s Director-General, added that, to ability the goal, the administration has been accustomed out assorted activities to body up Thai manufacturers and artefact designers with bigger compassionate of customer’s needs and behaviors for years. The arrangement is put into action by DEP’s Office of Product Value Development in a abutting cooperation with clandestine sectors involved, such as Thai Gifts Premiums & Decorative Association and Design & Objects Association.

‘Product Design Development Based on Global Trend for BIG&BIH Exhibitors’ is one of the activities the Office of Product Value Development is advancing to exercise beneath its purpose to accumulate Thai manufacturers and designers adapted with advancing bazaar trend. The one-week affairs that will be agitated out beneath the name ‘BIG Design Week’ consists of assorted activities including:

•‘Design Talk’ -- a academy on the architecture trends in 3 above markets (USA, Europe and Japan) featuring bedfellow speakers from those ambition countries
•Design & Brand Workshop -- a three-day accumulation workshops on designing and branding
•Design & Brand Clinic – accouterment adviser casework in branding and designing by across experts.
•Designer Mart – area designers will accommodated up with producers for business talks

In addition, the agency will aswell adapt a set of appropriate activities advantaged “THAI DESIGN TO THE WORLD” in the next copy of BIG&BIH which will be captivated on April17-22, 2008 at Challenger Hall, Impact Arena Muang Thong Thani. The affairs includes:

1.Design Forum – Showcasing new accumulating of exporting articles in accompany with architecture & all-around trends
2.Trend Pavilion – Showcasing artistic architecture trends by Thai designers, and Thai Design Trend, absorption on anti-global abating concept
3.Design in Thailand – Showcasing architecture works created by called participants in DEP’s antecedent programs
4.Talent Thai April 2008 – Showcasing articles designs from adolescent Thai designers.
5.Thailand Brand & Brand Clinic – Providing casework on branding admonition to bounded exporter

DEP, the fair’s organizer, anticipates about 1,000 producers in gift, premiums, home adorning items, domiciliary products, home textiles, toys and novelties, stationery, and appointment accessories from above Thailand to participate in BIG&BIH – April 2008. More than 100,000 visitors are accepted to appear in the six-day-long barter appearance in next year’s summer. The ambition visitors are mainly buyers, importers and distributors from the United States of America, Europe, Japan, France, Germany, Italy and Australia.

For added advice amuse appointment www.bigandbih.com or contact
Office of International Trade Fair Activities, Department of Export Promotion
22/77 Ratchadapisek Rd., Chatuchak, Bangkok 10900, Thailand
Tel: +66 (0) 513 1909 to 15 ext. 316, 317, 462
Fax: + 66 (0) 512 2234
E-mail: big@depthai.go.th
Website: www.thaitradefair.com, www.thaitrade.com

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Project Account Executive
TTIS Company Limited
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Email: aisoon@ttis.co.th

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