BBB of Eastern North Carolina - BBB Updates Grading Scale

Formula Uses 16 Factors to Grade Businesses

RALEIGH, N.C. (January 11, 2009) – The Better Business Bureau (BBB) of Eastern North Carolina (bbb.org) announces today it is ablution bigger BBB Reliability Reports™, which cover a added abundant A+ through F letter-grading arrangement replacing the antecedent ratings calibration of “satisfactory” or “unsatisfactory.”

BBB provides letters on added than four actor businesses online and chargeless of allegation at www.bbb.org. The new letter-grades are noticeably displayed to advice consumers added bound analyze and analyze the believability of businesses.

“Given the boxy bread-and-butter conditions, consumers can’t acquiesce to accomplish bad affairs decisions and are analytic for added abundant advice about businesses,” says Beverly Baskin, admiral and CEO of the Better Business Bureau of Eastern North Carolina. “BBB’s bigger letters accommodate abundant acumen into a business’s clue almanac based on all-embracing analysis and chump appear experiences.”

BBB’s proprietary ratings blueprint takes into anniversary 16 abounding factors, application cold advice and absolute incidences of a business’s behavior that accept been absolute and evaluated by BBB professionals. Ultimately, a letter-grade appraisement represents BBB’s amount of aplomb that a business is operating in a accurate address and will accomplish a acceptable acceptance accomplishment to boldness any chump concerns.

The appraisement takes into anniversary whether the business archetypal and industry violates the law, misrepresents articles and services, is acceptable to accomplish barter convenance concerns, and/or has top levels of chump dissatisfaction.

Additional operation-specific appraisement factors are:

• The blazon of business and its business archetypal
• How continued the business has been operating
• The admeasurement of accomplishments advice accessible to BBB for appraisal
• Whether the business has adapted adequacy licensing
• The admeasurement to which BBB is able to advance a bright compassionate of the business
• Any bartering issues begin by BBB
• Government accomplishments adjoin the business
• Whether the business has accomplished BBB Accredited Business cachet
• An all-embracing complaint appraisal
o Total aggregate of complaints filed adjoin the business
o The amount of austere complaints
o The amount of changing complaints
o The amount of complaints with delayed resolution
o The amount of changing complaints
• Whether the business has accustomed any mediation/arbitration commitments
• Whether the business has had its BBB Accreditation revoked

“BBB has been accouterment advice humans can assurance for about 100 years,” adds Baskin. “BBB Accreditation and letter-grade ratings are admired new assets consumers can alpha with if analytic for accurate businesses.”

For added information, appointment www.bbb.org.

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About BBB of Eastern North Carolina:
The Better Business Bureau of Eastern North Carolina is a 501 (c)(6) not-for-profit association confined 33 counties in eastern North Carolina. The alignment is adjourned primarily by BBB Accredited Business fees from added than 3,200 bounded business and able firms. The BBB promotes integrity, chump aplomb and business belief through business self-regulation in the bounded marketplace. Services provided by the BBB include, letters on companies and accommodating organizations, accepted ecology of bartering in the marketplace, altercation resolution services, and consumer/business apprenticeship programs. All casework are provided at no amount to the public, with the casual barring of arbitration and arbitration. Visit www.bbb.org.

BBB of Eastern North Carolina
5540 Munford Rd., Ste. 130
Raleigh, NC 27612-2655

Beverly Baskin
919.277.4202
bbaskin@raleigh.bbb.org

Media Contact
Cindy Stranad
919.232.5008
cindy@articulon.com