Barix Technology AG - Barix IP-instore media system: Tailor-made, cost-effective music and bartering abstraction at the POS

Barix alive apparatus ensure music and loudspeaker announcements at the appropriate abode at the appropriate time

Expensive digital technology is no best appropriate for compatible accomplishments music and a customised bartering programme in all the branches of ample alternation stores. Barix AG, a technology aggregation based in Zurich, now offers companies an avant-garde and cost-effective addition with its IP-instore media system: the Barix alive apparatus of the arrangement are based on the absolute IP technology (Internet Protocol). They transform audio signals into agenda streams, address them over an absolute LAN/WAN arrangement to the branches and again transform them aback into accent and music afresh which can again be advertisement over the affiliated loudspeakers. The key feature: due to the use of the Barix accessories based on IP technology and the alive in real-time, no servers and no PC basement are bare any longer. The accessories action top reliability, abiding playback, plan with low bandwidth requirements and are absolutely maintenance-free. Basically, an absolute amplification of the arrangement to as abounding altered branches as adapted is simple and unproblematic acknowledgment to its modular structure. Initial users, including ample bazaar chains with 1000 to 2000 branches (REWE and Coop), are already benefiting from the advantages and the acceptable amount capability in allegory to added solutions.

At the Point-of-Sale, added and added avant-garde solutions on the base of IP-based technology are affective into the position of big-ticket digital antennas and top account fees, CDs and accumulator media. They not alone fulfil arch bend demands but aswell apprehend astronomic amount savings. At the assembly area of the in-store music, a Barix “Instreamer” transforms the alternation signals (music, announcements, advert spots) into agenda streams and distributes them – if bare worldwide. At the ambition annex stores, the Barix “Exstreamer” (MP3 alive box) transforms the beck afresh aback into an alternation arresting that can again be advertisement commonly over loudspeakers. No added arena device, PC, accumulator etc. is appropriate in the annex stores; the alone prerequisite is a arrangement or internet connection, enabling absolute branches to be provided with music and advertising. These abstracts streams can be individualised down to the akin of sub-branches or departments with software solutions from partners, for archetype for bounded loudspeaker announcements or bartering breaks. And because a appropriate technology from Barix is active in the accessories instead of a archetypal operating system, they are acutely allowed to arrangement failures or disruptions. Due to the abridgement of moveable locations such as ventilators, there is no abrasion and breach on the devices. And all the while, both the “Instreamer” and the “Exstreamer” alone charge a best of 4 watts of electricity, and appropriately 24 times beneath activity than commensurable solutions with a PC music server for anniversary branch.

These advantages accept already assertive several owners of ample chains: In November, the ample retail alternation REWE Group Austria switched the music/sound assembly of their over 1900 Merkur and Bipa perfumeries and Billa branches from digital manual to Barix components. And the ample Swiss benefactor Coop is aswell traveling with the administration of compatible accomplishments music and national/regional bartering in their 920 branches application the Barix IP-instore media system. Additional users accept aswell already adumbrated their interest.

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About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in analysis and development of accompaniment of the art IP based advice and ascendancy technology. Barix articles are stand-alone and able to accidentally affix common over accepted networks / Internet alms new and bigger solutions to the able audio distribution, advice and automation industry. Barix articles accommodate solutions in audio over IP (audio administration and monitoring, communication, security) and automation (remote controlling, ecology and maintenance). They are acclimated in assorted applications such as in-store music and advertisements for supermarkets, abbey broadcasting, ambit learning, audio administration for hotels, offices and hospitals, intercom systems and PAs, solutions for radio and flat broadcasting, M2M apparatus communication, automation in lighting and doors, aegis solutions as surveillance and acceptance control. The Barix aggregation provides barter with accompaniment of the art technology alms accepted and customized products, clandestine labeling, licensing and OEM development.

Press contact:
Barix AG, Seefeldstraße 303, CH-8008 Zürich; Barbara Haller-Rietschel,
ph: +41 (0)43/433 22 11; barbara@barix.com; www.barix.com
Agentur Lorenzoni GmbH, Public Relations, Landshuter Str. 29, 85435 Erding Beate Lorenzoni, ph: +49(0)8122/55917-22; beate@lorenzoni.de, ww.lorenzoni.de