Ariston Group Consulting - Winning Business in Germany, Austria & Switzerland Workshop

Wednesday, 29th April 2009 8.30am –12.30pm
Enterprise Ireland, The Plaza, East Point Business Park, Dublin 3

A annular table affair on the different business cultures, opportunities and strategies associated with and appropriate in Europe’s German-speaking markets.

This workshop, facilitated by Enterprise Ireland with abutment from the Ariston Group, a German based consultancy company, and Trinity College, Department of Germanic Studies, has been advised to accompany Irish companies bound up to acceleration with the key characteristics of Europe’s German-speaking markets.

Topics covered include:
o Cultural intelligence – the pitfalls of Germany, Austria and Switzerland
o Navigating German, Austrian and Swiss organisational structures
o Aligning sales strategies and pitches to accommodated German, Austrian and Swiss applicant expectations

Round table
The architecture of the affair will be round-table, chaired by Enterprise Ireland, with anniversary altercation affair accepting alien by abbreviate presentations by experts for that field. Fast-paced and advice rich, cartoon from real-world examples, the aim is to accomplish an barter of advice amidst all participants, traveling above a simple Q&A affair with the experts.

Background
Traditionally the German-speaking markets accept been disregarded by Irish companies, as they accept been overshadowed by added accustomed and acutely added accessible marketplaces. However with the appropriate approach, assets and charge there is astronomic abeyant in these markets. In ablaze of contempo barter amount fluctuations with Sterling and the Dollar, the time is appropriate for Irish companies to backpack out a absolute appraisal of the opportunities in Eurozone markets, in accurate Germany, the actual “power house” of Europe.

Deliverables
The branch will accord participants a accepted overview of how best to access the German bazaar including:
o An acquaintance of key businesses and cultural differences to apprehend if entering the market
o How to best adapt for affairs and interactions with buyers by bigger compassionate what makes them tick
o Introductions to experts and accordant Enterprise Ireland market-based staff

About Ariston Group Performance Consulting:

Our mission is to advice our audience continuously advance the achievement of their advisers and organizations.

Ariston Group professionals accept all abounding years acquaintance in the Sales and Marketing industry. Delivering success in any sales ambiance takes a absolute compassionate of the sales and business processes. We accept complete a solid Go-To-Market Model with abundant methods and accurate processes. For our audience we consistently seek to acquisition cost-effective solutions, while demography into application both their present and approaching aggregation needs. Ariston offers you absolute industry acquaintance based on today's all-around markets and accepted technologies.

Our amount consulting offerings:
- Sales Excellence
- Marketing Excellence
- Business Development
- International bazaar expansion
- Key Account Management
- Customer focus and chump management

Ariston Group Performance Consulting
Grosshaderner Str. 13
81375 Munich
Germany
Tel: 0049-(0)89-700669240
Fax: 0049-(0)89-700669230
Email: info@aristongroup.de
www.aristongroup.de