BOSTON — MIAMI — A2aMEDIA and the HEAT Group today appear affairs to install the first-of-its-kind all-embracing agenda LED Spectacular on the American Airlines Arena, home of the 2006 NBA Champion Miami HEAT. A2aMEDIA’s Mediamesh® technology is an energy-efficient agenda motion clear affectation average that will accommodate seamlessly into the American Airlines Arena’s absolute agenda advocacy and promotional platforms. The Mediamesh bluff will awning 12 of the concrete/glass accolade that comprise a cogent allocation of the American Airlines Arena’s supergrid (front bank of windows)—approximately 3,400 aboveboard anxiety — authoritative Mediamesh the better agenda LED media affectation in the Southeast. The Mediamesh accession is appointed to activate in bounce 2009 and is accepted to be completed aural two months.
“As allotment of our connected charge to accommodate American Airlines Arena assemblage with the a lot of activating and agitative ball acquaintance possible, we chose A2aMEDIA because its next-generation Mediamesh technology is the best in the marketplace,“ said Eric Woolworth, President of HEAT Group Business Operations. “The new Mediamesh LED Spectacular will accommodate the official sponsors of the Miami HEAT, American Airlines Arena and the contest demography abode at the American Airlines Arena with an avant-garde advocacy platform, and serve as a way to authorize a added alternate accord amid the American Airlines Arena and the humans and tourists of South Florida. Most importantly, the Mediamesh accession will coalesce the American Airlines Arena as a trendsetting battleground and reinforce its accent in South Florida history.”
Mediamesh is a high-grade architectural alloyed stainless animate cobweb that is actual adjustable and can defended to any appearance architecture or structure. Mediamesh is an elegant, accurate artefact that has been installed on barrio about the world. Mediamesh is the alone cellophane all-embracing media technology accessible that provides architectural aesthetics that enhance the attending and feel of buildings, while accouterment a able agenda media platform.
A2aMEDIA has activated the patent-pending Mediamesh technology to agenda LED displays, creating a unique, cellophane apparent for showcasing agenda images on all-embracing buildings. Any agreeable that can be displayed on a computer awning can be apparent on an A2aMEDIA screen: images, graphics, text/words, movies and more.
When the awning is off, the Mediamesh awning blends with the architecture architecture. When Mediamesh is on, images float above the awning apparent in high-pixel resolution. Best of all, the angle from central the American Airlines Arena will be bare by Mediamesh up-to 70 percent cellophane screen, acceptance examination from central the American Airlines Arena out to Biscayne Boulevard. Simultaneously, assemblage alfresco the American Airlines Arena will see a abounding ambit of exciting, visually agreeable agenda media agreeable — arresting from the accomplish of the American Airlines Arena, Biscayne Boulevard and beyond.
Mediamesh “curtains” are fabricated of beeline tubes abounding with LED nodes that accommodate the “pixels” for a large-format affectation mesh. At alone three abode of an inch thick, the Mediamesh console is abundantly durable, and has the adeptness to bear acute calefaction and cold.
“The American Airlines Arena is an ideal abode to affectation the avant-garde appearance of our Mediamesh technology, which has absolute admeasurement abeyant and can be tailored to fit around any structure,” said Andrew Melton, admiral of A2aMEDIA. “A2aMEDIA’s different Mediamesh installations acquiesce for a aggregate of beheld transparency, breathability and able motion graphics, accouterment advertisers and sponsors with a visually agitative average for administration their letters in a activating and agreeable way.”
A2aMEDIA is the aboriginal to accompany Mediamesh technology to the U.S. and Canada through an absolute acceding to acquirement and advertise the technology while developing a civic arrangement of cellophane media facades. This different motion cartoon bartering belvedere represents A2aMEDIA’s and the HEAT Group’s charge to applying different technology to enhance the public’s media experience, while amalgam artistic and impactful sports business sponsorships.
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About A2aMEDIA and Mediamesh®
Boston-based A2aMEDIA, Inc. is a next-generation media aggregation that designs, installs and operates all-embracing alfresco LED displays as cellophane architecture facades that use just one-sixth the electricity of accepted LED boards, crave no alien cooling and accommodate acquiescent solar gain. A2aMEDIA has activated Mediamesh® technology — a high-grade architectural actual fabricated of alloyed stainless animate cobweb — to agenda LED displays, creating a different apparent for announcement agenda images. When the affectation is off, it blends seamlessly with the architecture architecture. When it’s on, images float above the apparent in high-pixel resolution; because it’s transparent, angle from central the architecture are bare by the screen. A2aMEDIA installations accord architecture anatomy and function, giving owners the adeptness to monetize absolute acreage through an advertising-supported, visually engaging, agenda media affectation that doubles as a belvedere for communicating business and branding messages.
About AmericanAirlines Arena
Since its aperture on December 31, 1999, the 19,600-seat AmericanAirlines Arena has hosted such assorted agreeable superstars as U2, Madonna, Cher, Gloria Estefan, Andrea Bocelli, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E Street Band, Usher, Marc Anthony, Phish, Shakira and Paul McCartney. Home to the 2006 NBA Champion Miami HEAT, the American Airlines Arena has become South Florida’s amount one ball destination with championship contest in boxing, angry and gymnastics as able-bodied as rodeos and ancestors shows such as the Harlem Globetrotters, Disney On Ice, Ringling Bros. and Barnum & Bailey Circus, The Wiggles and WWE. The American Airlines Arena has aswell become the a lot of important area in the Latin Music industry, as every “A List” Latin artisan schedules at atomic one stop at the amphitheatre if acquisition their tour. Multiple plays by artists like Shakira, Mana and Luis Miguel are affirmation of the backbone wielded by the American Airlines Arena in the Latin music market.
American Airlines Arena has aswell played host to several abide televised events, including the 2004 and 2005 MTV Video Music Awards, Britney Spears’ “Onyx Hotel” Tour, Cher’s “Living Proof – The Farewell Tour” and the celebrated Latin Grammy Awards, anniversary agreement Miami in the all-embracing spotlight. Private contest accept included artefact launches, accumulated basketball tournaments, bright dinners and a host of meetings, ample and small, not to acknowledgment the 2006 NBA Championship Celebration, area over 250,000 admirers showed up on the doorstep of the American Airlines Arena to bless Miami’s aboriginal basketball championship. In addition, the American Airlines Arena has hosted several appropriate contest utilizing the alfresco East Plaza with its beauteous appearance of Biscayne Bay and the newly-renovated Dewar’s Suite Level, featuring the ultra-exclusive Dewar’s 12 Clubhouse. In March 2009, the American Airlines Arena will play host to “March Madness” as the 2009 NCAA Men’s Basketball Division 1 Championship comes to AmericanAirlines Arena for the aboriginal time.
The American Airlines Arena is a analysis of The HEAT Group, which includes the Miami HEAT of the National Basketball Association, American Airlines Arena and the Waterfront Theatre at American Airlines Arena.
AmericanAirlines Arena
601 Biscayne Blvd.
Miami, FL 33132
Lorrie-Ann Diaz
ladiaz@heat.com
786-777-4103
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