2009年12月16日星期三

ADTRAN - ADTRAN Expands Reach to SMB VARs Through Value-Added Distribution Program

Program Designed to Grow Partner Base and Increase Availability of NetVanta Products

HUNTSVILLE, Ala.—(December 8, 2008)—ADTRAN, Inc. (NASDAQ: ADTN), a arch supplier of next-generation arrangement solutions, today appear that it is accretion its ability to resellers targeting Small and Medium Businesses (SMB) through a new program. Under this Value–Added Distribution (VAD) program, specialty distributors will be accumbent with resellers to bear fully-supported solutions to their end-user customers. This is abnormally amiable to abate resellers who accept a appeal for ADTRAN NetVanta articles due to their affluence of use and adorable amount point, but who do not accept the basement all-important to abutment them or the specialization appropriate for baddest platforms. This affairs will accommodate ADTRAN with a agency to appoint the majority of the US reseller bazaar and will accommodate VAD-supported resellers with an adorable agency to compete.

“Value-Added Distribution enables resellers to advantage the service, support, certifications and acumen adequacy of a specialty benefactor after incurring added operating expense,” said Bob Meador, administrator action administration channels, ADTRAN Enterprise Networks Division. “This allows the specialty benefactor to accompany added amount by enabling the reseller to accommodate absolute solutions to their end user customer.”

As addition angle of the program, ADTRAN will plan with VADs to actualize best-in-breed artefact bundles. These bundles will amalgamate ADTRAN articles with those of added arch manufacturers. This will accommodate resellers with a amount of turnkey solutions for a array of technology areas, eliminating the charge for all-encompassing analysis by the reseller and abacus the account of abutment from their VAD.

“This affairs is apocalyptic of ADTRAN’s artistic and avant-garde cerebration as they always plan to strengthen their ability to a broader abject of resellers,” said Annette Taber, controlling carnality president, sales & marketing, Interlink Communication Systems. “We are aflame to be the aboriginal accomplice in the affairs and see it as a abundant befalling to accompany added amount to our resellers and accommodated the growing appeal for ADTRAN’s NetVanta products.”

This affairs offers a amount of allowances to baddest participants. It allows distributors in the affairs to actualize a amount differentiator amid themselves and their antagonism through the accumulation and abutment of absolute solutions. It enables both the benefactor and the reseller to advertise added articles and actualize added opportunities to accomplish alternating acquirement from services. The end-user chump aswell wins by accepting a greater befalling to acceptance ADTRAN articles and associated casework through a broader abject of resellers.

“Value-Added Distribution will acquiesce resellers, abounding of whom do not accept the abutment agents or the agency to advance in specialization during these boxy bread-and-butter times, to accept the adeptness to action a broader ambit of ADTRAN’s value-driven solutions to their customers,” said Ted Cole, carnality admiral of approach sales, ADTRAN Enterprise Networks Division. “This affairs enhances the role of the benefactor as the band-aid expert, authoritative it a trusted adviser to the reseller and provides the reseller with a broader artefact portfolio to action its customers, appropriately accretion the befalling for anybody complex to acquaintance greater success.”

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About ADTRAN
ADTRAN, Inc., is a arch all-around provider of networking and communications equipment, with a portfolio of added than 1,700 solutions for use in the endure mile of today’s telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions accredit voice, data, video, and Internet communications above copper, fiber, and wireless arrangement infrastructures. ADTRAN solutions are currently in use by every above U.S. account provider and abounding all-around ones, as able-bodied as by bags of public, clandestine and authoritative organizations worldwide.

For added information, acquaintance the aggregation at 800 9ADTRAN (800 923-8726) or via email at info@adtran.com. On the Web, appointment www.adtran.com.

About Interlink Communication Systems
Interlink Communication Systems, founded in 1990, is an internetworking, wireless and VoIP-focused specialty administration aggregation apery baddest manufacturers to an all-embracing arrangement of Value Added Resellers, System Integrators and Network Service Providers. Interlink’s areas of ability cover IP telephony, wire-line, cilia optic and wireless Local Area and Wide Area Networking (LAN/WAN), and acceptance accession and optimization. Interlink has been ranked a allotment of the Tampa Bay Technology Fast 50, INC. 500, and added recently, accustomed acknowledgment on the VAR Business 2006 List of Distributors to Watch. Visit Interlink at www.interlinkweb.com.

Contact:
Tammie Dodson
ADTRAN
256-963-6739
tammie.dodson@adtran.com

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