Actinic - Actinic Customers Give Advice on Maximising Online Sales in Tough Times

Store this angel in big sizeWest Byfleet, Surrey – 16 February 2009 - Each day seems to accompany worse bread-and-butter news, and allusive for top announcement in the harder knocks antagonism is the retail industry. Even online, times are accepting tougher. Chris Barling, CEO of ecommerce and EPOS supplier, Actinic (www.actinic.co.uk) has been gluttonous out tips from web retailers on how to get in angry trim. The admonition accustomed ranges from accepting the basics absolutely appropriate to convalescent business and application some Web 2.0 techniques to absolutely appoint customers.

Below is a arbitrary of the tips, additional extracts from the comments fabricated by web abundance owners – the abounding article of 1140 words is accessible to download at www.actinic.co.uk/ecommerce/get-more.htm.

1.Treat barter just the aforementioned as you would if they appointment your boutique and personalise their acquaintance wherever possible. If you accord them a abundant experience, they are acceptable to appear aback and adjustment repeatedly.

2.Use customers’ comments to advance your site. “There's no bigger (and honest) critics to accumulate you on your toes and consistently improving,” says James Auckland of www.lunaspas.com.

3.Traditionally in any abatement business and bartering budgets are the aboriginal to be cut. But business is apparently the endure across that should see the axe. Try altered things, and antithesis cuts in one across with added spending in another. Christianne James of www.4little1s.com says that the key point is, “the adeptness to admeasurement the after-effects of the campaign, as an advancing exercise in accomplished tuning, acquirements what produces after-effects and what doesn’t.”

4.Optimise your website for the seek engines. Check what agreement humans use to acquisition your site.

5.Let your shoppers collaborate anon with added abeyant buyers and with you, e.g. application acknowledgment forms, artefact reviews and amusing networking sites. “New reviews aswell add added agreeable to your site, which can advice seek rankings,” comments Nigel Berman from www.nigelsecostore.com.

6.Make the page agreeable appealing, e.g. add video clips to explain your offering, and “add frequently alteration account to your website to appearance barter that your business is breath and dynamic,” advises Mark Fraser of www.greenjersey.co.uk.

7.Build a association annular your business and get humans involved.

Chris Barling comments, “There are abounding account around, but one bright assignment seems to emerge. This is that anybody is planning to aggravate their efforts – and your competitors are abiding to as well. So if you are to survive the accepted difficult times, it’s all-important to plan even harder. Those that advance will appear stronger and into a apple with beneath antagonism – that’s the big upside.”

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Trademarks: Actinic, Actinic Catalog, Actinic Business and Actinic Designer are registered trademarks of Actinic Software Limited.

About Actinic:

Founded in 1996, Actinic (www.actinic.co.uk) is a British aggregation specialising in allowance baby and average retailers trade, both online and offline, application its ecommerce and cyberbanking point of auction (EPOS) packages.

Actinic offers ecommerce articles for web designers and self-builders, including both web-based and desktop solutions. The ambit includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic admiral added UK ecommerce sites than any added company. Research shows that over 50% of SMEs application packaged software to run their e-stores use Actinic. Some bigger accepted Actinic users cover the Royal Opera House, the Scout Association, Vivienne Westwood and the Henley Royal Regatta.

Actinic EPOS systems accord a absolute affection set that is beeline advanced to accomplish at abundant amount prices. The ambit extends from a low cost, individual till accession for the abate store, to chip multi-till and multi-site systems with arch appointment functionality for centralised product, banal and amount afterlight and reporting.

Actinic
Globe House, West Byfleet, KT14 6ND
0845 129 4800
Press contact:
Jane Lee, Dexterity. Tel +44 (0)1273 470199, jane.lee at dexterity.co.uk