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2009年12月16日星期三

Mequoda Group - Boost ROI by Doing Business on Twitter

Bristol, RI - September 29, 2009 - Get the latest Twitter admonition in a new adulatory white cardboard from the Mequoda Group, a aggregation that provides best practices for online publishers and marketers. In it they explain how a amusing networking and micro-blogging account can advance a agenda advertisement and be a cogent antecedent of new email subscribers.

The Twitter Advice For (and From) Content Marketers appropriate address from the Mequoda Group is abounding of business tips accurate to addition ROI by accomplishing business on Twitter.

The Mequoda Group interviewed dozens of online publishers and agreeable marketers who accept been application Twitter for artefact promotion, contests, user feedback, chump account and advance generation. Discover the Twitter admonition from publishers who are already auspiciously accomplishing business on Twitter.

A abounding humans who are accustomed with Twitter know, it is a absurd apparatus for abutting with the media humans that are application it.

Traditional publishers are distributing their agreeable and casting via Twitter with both a hands-off RSS access and a hands-on claimed approach.

As allotment of their amusing media strategy, account and annual publishers are already application the berserk accepted website Twitter to deliver their agreeable online. Learn how publishers in-the-know are application a hands-on access to Twitter, which keeps them actively complex and re-tweeting posts from added publishers, responding to letters from their followers, and contrarily agreeable in an advancing discussion.

Twitter is a breeze for anyone who is aggravating to footfall up their bold plan on the Internet. For example, as a hands-off approach, you can hotlink your RSS augment to your Twitter augment and be instantly affiliated to anyone on Twitter that chooses to be a follower.

This address aswell explains how to admeasurement the capability of Twitter in business with Twitter metrics and tools. Also included are techniques for application Twitter to advertise annual subscriptions, books, eBooks and more.

The Mequoda Group’s analysis aggregation has advised over 2,000 websites to advance business and business strategies for its admirers of ample and baby publishers. Publishers can appointment www.mequoda.com/free-reports/twitter-advice-for-and-from-... to affirmation a chargeless archetype of Twitter Advice For (and From) Content Marketers.

About Mequoda Group:
The Mequoda Group teaches the best practices in online publishing and marketing. In-depth analysis and best convenance guidelines are fabricated accessible through a chargeless email newsletter and blog, webinars. seminars on CD, a associates website, abide contest and able services.

Michelle L. Rodriguez, Research Editor
Mequoda Group
530 Wood Street Unit B
Bristol, RI 02809
(866) 713-1005
Michelle@Mequoda.com

Klopotek & Partner GmbH - Klopotek promotes Publishing Technology’s Online Products in Germany and the Benelux

Alliance accustomed to access availability of online offerings in Germany and the Benelux

Publishing Technology plc (LSE: PTO) and Klopotek AG, two of the better providers of software and casework to the publishing industry, accept appear an accord to advance IngentaConnect and pub2web articles in the German and Benelux markets.

IngentaConnect, the home of bookish research, maximizes advertisement discoverability and accepted acquaintance while accepting agreeable online quickly, calmly and affordably. It is a fully-outsourced e-publishing service, hosting over 30,000 publications for a ambit of altered publishers, accepting in balance of 6 actor visits anniversary ages from a all-around user abject calculation in the millions. IngentaConnect is aswell chip with abounding added bookish web casework and key cartage drivers such as Google. It aswell provides adjustable acceptance and authorization; acceptance publishers to ascendancy the business models acclimated – subscriptions, pay-per-view, chargeless trials, etc.

pub2web, a comprehensive, content-agnostic, multi-lingual agenda publishing belvedere complete on the accurate technology of IngentaConnect and advised to abode the evolving and assorted online strategies of the 21st aeon publishing community, enables book and account publishers to advantage their online investment to its fullest abeyant by accouterment them with abounding ascendancy over their brand, agreeable and user relationships alternating with the adaptability to bear agreeable at the a lot of diminutive level.

George Lossius, CEO of Publishing Technology explained: “Although Publishing Technology already has a European applicant abject we accept not yet focused on Germany, the third better publishing bazaar in the world. We accept that there is a abundant befalling for our online offerings in Germany and the Benelux and are aflame by this alliance. By bond our agenda platforms, IngentaConnect and pub2web, with the assets of Klopotek - which supports over 40% of the German Top 100 publishers - we will be able to ability a added chump abject added bound and cost-effectively than on our own. I accept this represents a cogent befalling for Publishing Technology to augment its address in Germany and in the Benelux”.

Per the agreement, Klopotek will advance new business opportunities for the online products, while Publishing Technology will absorb albatross for artefact support.

Klopotek CEO, Ulrich Klopotek von Glowczewski commented: “Klopotek is a committed accomplice to publishers common with bazaar administration in Germany and the Benelux. The industry expects bazaar leaders to accommodate a abounding ambit of technology solutions. Our barter will now be able to accept all mission analytical technologies beneath the awning of Klopotek. The agenda platforms IngentaConnect and pub2web accredit us to abode the rapidly-expanding online accumulation requirements of our barter after reinventing the wheel. Klopotek’s articles and casework are complemented by IngentaConnect and pub2web, and they acquiesce us to amalgamate our competence, our articles and the best accessible agenda publishing accoutrement and casework with an unrivalled adeptness to support.”

The acceding grants Klopotek absolute rights in Germany and non-exclusive rights in the Benelux region.

About Publishing Technology
www.publishingtechnology.com

Publishing Technology’s brands cover IngentaConnect, VISTA, author2reader, pub2web, ICS and PCG. The Publishing Technology accumulation enables publishers to focus on their amount competences by accouterment a single, trusted accomplice for both technology requirements and business development services. It is one of the better providers of software and casework for the publishing industry, application eight out of ten of the world's better publishers. The group’s hypothesis abnormally spans foreground and aback appointment systems – complemented by a ambit of business development casework – to accommodate the industry's alone end-to-end apartment of software accurately advised to abutment the publishing process. Capabilities awning beat & production, artefact information, announcement & fulfillment, agreeable about-face & hosting, website development, business programs, advice commerce, chump accord management, rights & royalties and business intelligence. All appliance modules can be configured apart to accommodated specific publishers' needs and to acquiesce adjustable affiliation with absolute systems. Associated sales and business casework cover consultancy and research, sales representation and telemarketing. The aggregation is listed on the AIM bazaar of the London Stock Exchange and has offices in Europe and North America.

About Klopotek
www.klopotek.com

Klopotek is one of the arch suppliers of software and consulting casework for publishers of books and journals, book and online. More than 300 publishers specializing in altered areas, with over 13.000 users, await on Klopotek programs to advice them administer their business and accomplish their goals. Klopotek has over 15 years acquaintance in carrying avant-garde solutions to publishers about the world. Klopotek software supports the absolute publishing amount alternation for book and agenda products, including contracts, rights and royalties management, beat planning, assembly management, artefact promotion, marketing, sales, and administration all the way through to adjustment processing and chump account support. There is aswell a array of articles accessible for absolute business information, advertisement and beat affiliation technologies, which hotlink Klopotek to added systems, websites or agreeable administration tools. All articles abutment latest technologies and standards such as XML or Onix. The publishing industry is consistently changing, Klopotek encourages the development of arising account to embrace the alteration to an added agenda apple through an unrivalled investment in artefact enhancements and casework and through allotment cutting-edge analysis and networking aural the publishing industry. The aggregation has offices in Europe (Amsterdam, Berlin, Frankfurt, Munich and London) and the USA (New York and Parsippany/New Jersey).

Klopotek & Partner GmbH
Schlueterstrasse 39
10629 Berlin
Germany
Tel.: +49 30 884 53 0
Fax: +49 30 884 53 100
www.klopotek.com
info@klopotek.com

asknet AG - asknet presents approaching advance regions for software publishers and their characteristic bounded appearance at the ESCW 2009 in Berlin.

Karlsruhe, October 30, 2009 -- asknet AG, a arch provider of outsourcing solutions for the all-around cyberbanking software administration (ESD) industry, is a exceptional sponsor of the European Software Conference 2009, which will be captivated in the Kempinski Hotel Bristol in Berlin on November 7-8, 2009. Aston Fallen, President of asknet Inc., will accord a presentation advantaged "Global ability and arising markets – eCommerce in North America and Europe against Asia, Eastern Europe, and Latin America.“ He will altercate approaching advance regions for software publishers such as Brazil, Russia, India, China, and Japan, as able-bodied as appropriate characteristics of the bounded markets that have to be taken into anniversary in adjustment to auspiciously access these markets and deliver software online.

asknet offers online shops in added than 31 languages that abutment 38 altered currencies and 24 altered transaction methods – which agency its audience already accept acceptance to all important advance and arising markets in North America, South America, Europe, and Asia. The aggregation aswell has a accessory in Japan, the a lot of important Asian sub-market. This allows asknet to action software publishers a absolute ambit of casework to facilitate their acknowledged access into the Japanese market, for archetype eMarketing.

The adage of the EWSC is “Open all senses!”, and its agenda is to alloy Web, mobile, and desktop into one apple of software. One highlight will be a alternation of capital lectures by notable software publishers. The accepted ambassador of Berlin, Klaus Wowereit, will authority an abode of welcome.

About asknet
asknet offers its audience customized outsourcing solutions for all-around software sales via the Internet. Founded in 1995 as a aftereffect of the University of Karlsruhe, one of Germany’s a lot of celebrated abstruse universities, the aggregation has become the amount two absolute all-around provider for cyberbanking software distribution. In accession to its absolutely chip boutique solutions for software publishers, the aggregation develops and maintains portals for software administration such as softwarehouse.de, one of Europe's largest. In 2008, asknet had sales of about 74.7 actor euros. Among its barter are acclaimed software publishers such as CollabNet, DivX, Ipswitch, F-Secure, Nero, Panda Security, Steganos, and NetObjects. asknet food software articles to about eighty percent of German universities.

About EWSC
The European Software Conference with the adage “Open all senses!" is the flagship accident for absolute developers and the (micro) absolute software bell-ringer industry. This anniversary accident will be captivated for the ninth time on November 7-8, 2009.

Contact partner:
asknet AG
Kirsten Neininger
Phone: +49 (0)721.96458-6399
eMail: kirsten.neininger@asknet.com

asknet, Inc.
Bernard Haug
Phone: +1 (415) 352-2622
eMail: bernard.haug@asknet.com

www.asknet.com