Store this angel in big sizeOctober 1, 2008 – Mobile buzz owners can bang themselves to the bank with Mentos and kooaba. Simply photograph a Mentos Cube ad in October and win an adorable biking voucher.
October 1, 2008 - Van Melle AG (part of the Perfetti van Melle Group) has continued the ads for its chewing gum casting "Mentos Cube" with angel acceptance technology through kooaba AG with a adaptable phone-based antagonism in assorted Swiss newspapers including "20 Minuten" and "Blick". With "Click and win a bank trip", owners of adaptable phones with a camera can win a biking agenda over 5,000 Swiss Francs or brief stays at the Sporthotel Cube Savognin in Grisons, Switzerland. It's simple to participate: photograph the ad with the adaptable phone's camera and forward the account to kooaba by MMS or E-mail. Confirmation of accord is beatific anon by SMS to the adaptable buzz chargeless of charge. All winners will be notified by buzz at the end of the campaign.
Kooaba not alone realizes the acceptance of the ad burden for Mentos but aswell provides the absolute antagonism systematics. All participants may crop allotment in the antagonism as abounding times as they like, appropriately accretion their affairs of winning.
"The use of our technology is abnormally ambrosial to adolescent ambition groups. The adaptable buzz is consistently everywhere, enabling humans to acquaint spontaneously and advisedly with the brand," according to kooaba Marketing & Sales Manager, Marc Steffen.
Mrs. Alba Nereo, Mentos/Van Melle AG Brand Communication Manager: "The casting Mentos is alike for young, avant-garde articles and we aswell ambition to authenticate this with our campaigns. Kooaba's absolute acquaintance with alternate ad campaigns as able-bodied as their quick, apprehensible activity accomplishing assertive us. "The ad attack will run in assorted Swiss newspapers in October 2008: "20 Minuten", "Blick", "Blick am Abend", "Le Matin Bleu" and "Top Deal". It will aswell be in the adolescence publications "Rockstar", "PartyNews" and "Vibrations".
Kooaba is one of the arch providers of angel acceptance solutions for adaptable phones. Founded 2006 as a aftereffect of the ETH Zurich, kooaba links the absolute apple with adaptable content. Everyday items become advice carrier and can be affiliated to the World Wide Web. Well-known European companies use the avant-garde technology of kooaba.
kooaba AG
Technoparkstr. 1
8005 Zürich
Switzerland
+41 44 633 76 91
info@kooaba.com
Moritz Schneider
schneider@kooaba.com
2009年12月16日星期三
kooaba - kooaba presents Interactive Print at ISMAR 2009
kooabaStore this angel in big sizeOrlando, October 21th 2009 - At this year's International Symposium on Mixed and Augmented Reality (ISMAR), kooaba presents Interactive Print activated to appointment posters - a band-aid that augments printed appointment posters artlessly by demography a photo of them.
With Interactive Print by kooaba, smartphone users are enabled to get added agenda advice about printed affairs artlessly by demography a account of an account with kooaba’s adaptable application.
After the account has been taken it is transmitted to kooaba area their patented angel acceptance technology comes into play: it recognizes the book account from the users account and allotment a account of links to accompanying agenda content. The account is aswell automatically added to a claimed accumulating of "things" on the Web beneath my.kooaba.com.
While so far this account has been deployed mostly for newspapers, magazines and assertive artefact packaging such as DVD covers, at ISMAR, kooaba introduces a new use case for appointment posters. Want to bethink an absorbing plan at a conference’s affiche session? Simply breeze a account of the affiche with the kooaba app on your mobile. It is accustomed with kooabas acceptance technology and its PDF adaptation as able-bodied as acquaintance abstracts to authors etc. are automatically stored both on your adaptable and on your web-account.
Dr. Till Quack, co-founder & CTO of kooaba says: "Interactive posters actualize a accomplished new appointment experience. Not alone do they accept links to accompanying agenda agreeable such as videos, and columnist acquaintance information, the posters are aswell automatically bookmarked as a abounding cyberbanking adaptation to bethink and aggregate them or get in blow with the presenters afterwards the conference."
About ISMAR
An IEEE/ACM event, ISMAR (International Symposium on Mixed and Augmented Reality) is the arch all-embracing affair abode for the Mixed and Augmented Reality analysis community. Each year anxiously peer-reviewed appointment affidavit acknowledge for the aboriginal time with others in the accurate association the latest developments in the field. ISMAR is captivated in North America, Asia and Europe on a alternating basis.
kooaba is a arch provider of casework based on angel recognition. Founded in 2006, kooaba is abutting the absolute apple with the Internet. Worldwide acclaimed companies are application the avant-garde technology provided by kooaba. kooaba’s adaptable applications are currently accessible for iPhone and Android.
kooaba
Technoparkstrasse 1
8005 Zurich
Switzerland
info@kooaba.com
www.kooaba.com
Press contact:
Marc Steffen
+41 44 633 76 91
marc.steffen@kooaba.com
With Interactive Print by kooaba, smartphone users are enabled to get added agenda advice about printed affairs artlessly by demography a account of an account with kooaba’s adaptable application.
After the account has been taken it is transmitted to kooaba area their patented angel acceptance technology comes into play: it recognizes the book account from the users account and allotment a account of links to accompanying agenda content. The account is aswell automatically added to a claimed accumulating of "things" on the Web beneath my.kooaba.com.
While so far this account has been deployed mostly for newspapers, magazines and assertive artefact packaging such as DVD covers, at ISMAR, kooaba introduces a new use case for appointment posters. Want to bethink an absorbing plan at a conference’s affiche session? Simply breeze a account of the affiche with the kooaba app on your mobile. It is accustomed with kooabas acceptance technology and its PDF adaptation as able-bodied as acquaintance abstracts to authors etc. are automatically stored both on your adaptable and on your web-account.
Dr. Till Quack, co-founder & CTO of kooaba says: "Interactive posters actualize a accomplished new appointment experience. Not alone do they accept links to accompanying agenda agreeable such as videos, and columnist acquaintance information, the posters are aswell automatically bookmarked as a abounding cyberbanking adaptation to bethink and aggregate them or get in blow with the presenters afterwards the conference."
About ISMAR
An IEEE/ACM event, ISMAR (International Symposium on Mixed and Augmented Reality) is the arch all-embracing affair abode for the Mixed and Augmented Reality analysis community. Each year anxiously peer-reviewed appointment affidavit acknowledge for the aboriginal time with others in the accurate association the latest developments in the field. ISMAR is captivated in North America, Asia and Europe on a alternating basis.
kooaba is a arch provider of casework based on angel recognition. Founded in 2006, kooaba is abutting the absolute apple with the Internet. Worldwide acclaimed companies are application the avant-garde technology provided by kooaba. kooaba’s adaptable applications are currently accessible for iPhone and Android.
kooaba
Technoparkstrasse 1
8005 Zurich
Switzerland
info@kooaba.com
www.kooaba.com
Press contact:
Marc Steffen
+41 44 633 76 91
marc.steffen@kooaba.com
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