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2009年12月16日星期三

What's Up Interactive - What’s Up Interactive/Daybook Recruit Matt Fazio and Jim Osterman

Store this angel in big sizeAtlanta – March 10, 2009 -- Richard Warner, CEO of What’s Up Interactive and architect of its sister company, Daybook Inc., has appear the accession of Matt Fazio as chief activity administrator and Jim Osterman as agreeable development director.

In his new role, Fazio will administer support, aliment and updates for absolute Fox Television Stations online association dating sites, as able-bodied as managing the architecture and development action on an accessible hyper-local agenda activity for Fox stations, starting with FOX5 Atlanta.

Osterman will accommodate beat agreeable for What’s Up Interactive and its clients. For the Daybook Network of online bounded account portals, he will serve as editor, alive in bike with administrator Karla Sinclair on the circadian assembly of the editions in Atlanta, Dallas/Fort Worth and Nashville.

“Matt and Jim are both amazing additions to our team,” Warner said. “Matt’s accomplishments as a activity administrator in the Internet acreage is additional to none, and Jim’s adeptness to bear creative, agreeable agreeable is a basic area to our cardinal approach.”

Fazio has formed as a activity administration adviser with several alternate agencies in Atlanta, administration audience such as Anheuser-Busch, IBM, Philips Electronics, Lowes Home Improvement and The Home Depot. He is a alum of the University of Florida, as able-bodied as a affiliate of the Atlanta Interactive Marketing Association, the Project Management Institute and the American Society of Training and Development.

Since 1999, Osterman has been a freelance biographer and communications consultant. He was with ADWEEK magazine’s Southeast copy for 16 years, and writes a account cavalcade for The Atlanta Journal-Constitution. He is a accomplished admiral of the Atlanta Ad Club, and served on the axle of admiral for the School of Mass Communications at Georgia Southern University.

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment whatsup.com.

About Daybook, Inc.
Since 1990, Atlanta Daybook and its predecessor, the What's Up Atlanta fax, accept created a different account association composed of the area's media, accessible relations professionals, non-profit organizations and bounded business and borough leaders. Daybook distributes bounded account leads circadian and provides bounded and civic columnist absolution administration services. Daybook broadcast to the Dallas/Fort Worth bazaar in 2005 and Nashville in 2008.

What's Up Interactive/Atlanta Daybook
1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338

What's Up Interactive - Donna Nuri Recruited to What's Up Interactive Sales Team

What's Up InteractiveStore this angel in big sizeDonna Nuri has abutting What’s Up Interactive as a chief anniversary executive, says agency architect and CEO Richard Warner.

“With the advance of our aggregation during the accomplished year we knew we were traveling to ambition to add addition sales being with aberrant credentials,” said Warner. “Donna brings us a abundance of acquaintance in the agenda field, a assessable almanac of active new business, and understands the amount of accord building.”

Nuri came to What’s Up from her column as anniversary administrator for clubmom.com and cafemom.com. While there she developed and managed solid relationships with cardinal bartering partners, including Hasbro/PLAYSKOOL, The Home Depot and Prudential. She aswell led aggregation efforts in the development and accomplishing of online bartering programs.

Prior to that she was Assistant Director of New Business Ventures, Fortune Magazine, and Manager, Marketing Planning and Analysis for Bertelsmann Music Group, BMG DIRECT INC.

“I was afflicted with the company's administration and its clue almanac of success,” Nuri said. “And I saw an befalling to plan with a actual accomplished accumulation of web professionals who are amorous about what they do.”

She becoming her MBA from the Leonard N. Stern School of Business at New York University and her undergraduate amount from the Wharton School of Economics at the University of Pennsylvania.

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic online strategies that appoint visitors and catechumen them to buyers through Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment whatsup.com.

1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338

What's Up Interactive - What’s Up Interactive Launches New Site Design for the U.S. 10K Classic

Store this angel in big sizeWhat’s Up Interactive has appear the barrage of a absolute redesign for the U.S. 10K Classic Web website that can be beheld at us10k.org. The U.S. 10K Classic, captivated annually Labor Day weekend, is one of the arch participatory antic contest in the Southeast.

“The U.S. 10K Classic is not just addition alley chase - it has become a multi-sport accident that humans plan for months advanced of time - it is an accident clashing any other,” said What’s Up founder/CEO Richard Warner. “As such, our applicant has a lot to acquaint so their website had to be as air-conditioned as their accident has become - and at the aforementioned time acquiesce humans to acquisition what they are analytic for bound and easily.”

The applicant accustomed What’s Up could not alone architecture a website to handle the demands of their assorted constituencies, but do so in a artistic way.

“We chose What’s Up Interactive to redesign our website because of the assortment of their portfolio,” said U.S. 10K Classic Executive Director Stephanie McCartt. “We didn’t feel every architecture they showed us looked the aforementioned and functioned the aforementioned way.”

“And we saw a abyss of aptitude that assertive us What’s Up was the appropriate accomplice to crop the U.S. 10K Classic to the next level.”

The 6.2 mile alley antagonism and 100K Pro Cycling accident is captivated on Labor Day anniversary year in Atlanta, on U.S. Hwy 41 (Cobb Parkway), a above four lane highway, alms a beeline but arduous course. Race participants cover aristocratic athletes from about the world, civic and bounded 10K active champions, all-embracing and bounded cyclists, inline skaters, wheelchair athletes, accumulated aggregation runners, chase walkers, walkers and humans who are fatigued to the activity and spectacle.

About The U.S. 10K Classic
We are The U.S. 10K Classic - Atlanta’s arch multi-event alley race. Each year we accompany runners, walkers, inline skaters, wheelchair athletes and able cyclists calm for a individual could cause - to accession acquaintance and funds for children’s charities in Georgia and for the approaching development of the World Children’s Center. To date, added than $4 actor has been donated to advice accouchement in need.

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. In accession to the U.S. 10K Classic, our audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com.

What's Up Interactive
1200 Ashwood Pkwy, Ste 135
Atlanta, GA 30338
Contact: Maureen Streett

What's Up Interactive - What’s Up Interactive Honored with Design Awards for the Georgia Aquarium and GV Financial Web Sites

Store this angel in big sizeWhat’s Up Interactive has won two argent awards of acumen from the 15th Annual Communicator Awards.

What’s Up was accustomed for its website architecture plan for the Georgia Aquarium’s new Web website (georgiaaquarium.org) in the awards' accepted arete chic and GV Financial‘s website (gvfinancial.com) in the awards’ banking category.

The Communicator Awards are the arch all-embracing awards affairs anniversary artistic arete for communications professionals. Founded over a decade ago, the Communicator Awards accustomed over 7,000 entries from companies and agencies of all sizes, authoritative it one of the better awards of its affectionate in the world.

“The alone way to admeasurement our plan is by growing our clients’ businesses,” said What’s Up CEO Richard Warner (www.whatsup.com). “But it’s acceptable if our harder plan earns the absorption of our peers.”

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. In accession to the U.S. 10K Classic, our audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment whatsup.com.

About the Georgia Aquarium
The Georgia Aquarium is the world’s better and one of the top Atlanta attractions with added than eight actor gallons of baptize and the better accumulating of amphibian animals. Considered one of the best things to do in Atlanta for visitors of all ages, the mission of the Georgia Aquarium is to be an entertaining, educational and accurate academy featuring exhibits and programs of the accomplished standards while announcement the attention of amphibian biodiversity. Besides a top atom for Atlanta sightseeing, the aquarium is aswell the ideal amplitude for Atlanta marriage receptions or accumulated events. The Georgia Aquarium is an accepted affiliate of the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums. For added information, appointment www.georgiaaquarium.org.

About GV Financial
GV Financial helps acknowledged families use their abundance to actualize the activity they desire, enhance the lives of the humans they affliction about, and authorize a active bequest that represents their passions and values. Through a advocate action alleged Guided Wealth Transformation™, we advice audience betrayal hidden dangers and bare new opportunities. For added advice appointment www.gvfinancial.com.

What's Up Interactive
1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338
770-671-0200

What's Up Interactive - What’s Up Interactive Adds Cynthia Stallworth as Director of Client Services

What's Up InteractiveStore this angel in big sizeWhat’s Up Interactive CEO Richard Warner has appear the accession of Cynthia Stallworth as administrator of applicant services.

Prior to abutting What’s Up, Stallworth was a activity administrator with Intercontinental Hotels Group (IHG) and Macquarium Intelligent Communications, both based in Atlanta. She has aswell formed at TransUnion, The Hartford and Travelers.

“At this point in the advance of What’s Up we were analytic for anyone with Cynthia’s arresting credentials, who could appear in and anon accord as we abide to complete as an agency,” Warner said. “2009 has been a year of advance and challenge. To consistently bear a top akin of account agency we ambition humans that advanced our objectives on day one.”

Ms. Stallworth is a Certified Project Management Professional (PMP®) from the Project Management Institute (PMI®) and a affiliate of the Atlanta PMI chapter. PMI is the world’s arch not-for-profit affiliation for the advance of the activity administration profession. She is aswell a Certified ScrumMaster (CSM) and a affiliate of ScrumAlliance. She holds a B.A. in Mathematics from Oberlin College, and is advancing her Masters Degree in Information Systems Management.

“I was admiring to What’s Up because I could see the agency’s charge to alms an aberrant akin of account to the companies it works with,” Ms. Stallworth said. “Smart and avant-garde agencies never stop aggravating to accompany additional, absolute amount to their clients.”

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Aquarium, Stratix Corp., Fox Television Stations and Industriaplex, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com.

What's Up Interactive
1200 Ashwood Pkwy, Ste 135
Atlanta, GA 30338

Maureen Streett
770-671-0110

What's Up Interactive - Georgia Lottery Awards Web Site Contract to What's Up Interactive

GA LotteryStore this angel in big sizeThe Georgia Lottery Corp. appear that What's Up Interactive was awarded a arrangement to accommodate Web website casework for the organization.

"We are admiring to accomplice with What's Up Interactive and attending advanced to the Web technology, design, business and agreeable development they will provide," said Georgia Lottery President and CEO Margaret DeFrancisco. "Our Web website is a basic apparatus to accumulate our players and the accessible abreast and affianced and to ultimately accomplish dollars for the important educational programs we fund."

What's Up Interactive, a abounding account alternate business agency based in Atlanta, will advance an online business strategy, architecture a fresh, new attending for the Georgia Lottery's Web site, which will abide to affection acceptable numbers, bold information, agitative promotions, action account and appropriate events.

"As a Georgia-based company, we crop abundant pride in our state's action and what it has meant to apprenticeship in Georgia," said Richard Warner, CEO of What's Up Interactive. "Through our partnership, we achievement to ultimately accord to the Georgia Lottery's mission."

About the Georgia Lottery Corporation
Since its aboriginal year, the Georgia Lottery Corporation has alternate added than $11 billion to the accompaniment of Georgia for education. All Georgia Lottery profits go to pay for specific educational programs including Georgia's HOPE Scholarship Program and Georgia's Pre-K Program. More than 1.1 actor acceptance accept accustomed HOPE, and added than 940,000 4-year-olds accept abounding the statewide, autonomous baby program. For added information, amuse appointment the Media Center on the Georgia Lottery Web website at: www.galottery.com

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. In accession to the Georgia Lottery Corporation, our audience cover The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Road Safe America, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com.

1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338

What's Up Interactive - What’s Up Interactive Launches Second Microsite for Georgia Lottery

What's Up & Georgia LotteryStore this angel in big sizeAtlanta alternate business agency What’s Up Interactive has launched the additional microsite for Georgia Lottery Corporation, PlayFalconsLottery.com. The website is a hub for the burning game’s additional adventitious drawings, alms prizes like a VIP apartment at the Georgia Dome for an Atlanta Falcons game, or an AirTran Airways flight to a Falcons abroad bold for 10.

Designed to reflect the action of the ample banknote rewards and absurd additional adventitious cartoon prizes, PlayFalconsLottery.com is the additional activity What’s Up has launched for Georgia Lottery back their affiliation began this summer.

“This is a game-changer,” says Richard Warner, CEO of What’s Up. “The prizes are incredible, you’ve got three of the a lot of able brands in Georgia and players are traveling to accept a lot of fun! We’re appreciative to be a allotment of the action.”

The aboriginal microsite What’s Up advised and developed for Georgia Lottery was www.sitandwingames.com: the online aperture for their new agenda of amateur that can be played at baddest amusing establishments about the state. The website appearance alternate How to Play and How to Win tutorials for Deal or No Deal, Lucky Dough, and Rolling Jackpot, a banker locator and agenda of events.

"Our Atlanta Falcons $500,000 Touchdown burning bold and the agnate additional adventitious assets are abundant fun for football admirers and action players," said Georgia Lottery President and CEO Margaret DeFrancisco. "As with all of our games, the ultimate winners are the acceptance of Georgia. Every dollar we accession allowances lottery-funded Pre-K and HOPE Scholarships."

What’s Up is now in the action of designing and developing a new and active GaLottery.com, slated to go abide this winter.

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Lottery, Georgia Aquarium, and Fox Television Stations, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com, and chase us on cheep here: www.twitter.com/whatsupdotcom.

About the Georgia Lottery Corporation
Since its aboriginal year, the Georgia Lottery Corporation has alternate added than $11 billion to the accompaniment of Georgia for education. All Georgia Lottery profits go to pay for specific educational programs including Georgia's HOPE Scholarship Program and Georgia's Pre-K Program. More than 1.1 actor acceptance accept accustomed HOPE, and added than 940,000 4-year-olds accept abounding the statewide, autonomous baby program. For added information, amuse appointment the Media Center on the Georgia Lottery Web website at: www.galottery.com

1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338
770-671-0200

What's Up Interactive - What’s Up Interactive Launches New Web Site for Creaxion

What's Up & CreaxionStore this angel in big sizeAtlanta-based What’s Up Interactive has launched a new Web website for advertising, PR and accident business agency Creaxion.

The agencies began alive calm in 2009, alien by alternate applicant Georgia Aquarium. Creaxion’s new website was advised to amend the agency’s attending and feel, brace its online angel and actualize a added convenient acquaintance that reflects the ambit of the all-encompassing plan Creaxion produces for its clients.

The new Creaxion homepage includes a alternating carousel that appearance the company’s contempo accident projects like “Diana: A Celebration,” aperture anon at the Atlanta Civic Center, “Planet Shark,” now accessible at Georgia Aquarium, WWF’s “Earth Hour” and abundant more.

“We were actual blessed with our new website,” said Mark Pettit, Creaxion’s admiral and CEO. “The aggregation at What’s Up formed agilely with us to advance what we anticipate is one of the best agency sites on the Web.”

Creaxion’s new website went abide on Thursday, November 19th.

"I apperceive this website comes abutting to showcasing the abundant plan Creaxion delivers,” says What’s Up CEO Richard Warner. “I'm appreciative to plan with Mark and his team."

Both agencies are based in Atlanta and accept been in business back the backward ‘90s.

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Lottery, Georgia Aquarium, and Fox Television Stations, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com, and chase us on cheep here: www.twitter.com/whatsupdotcom.

About Creaxion
Creaxion is a full-service business agency specializing in Advertising, Public Relations and Events. Providing amazing account to amazing clients, our primary focus is on chump brands, business to business and ball marketing. From abandonment to turnaround, we've been there and done it.

1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338

GEM-UP CONSULTING and Marketing2Grow - GEM-UP CONSULTING and MARKETING2GROW Announce Strategic Partnership

GEM-UP Consulting Inc. and Marketing2Grow are admiring to advertise they accept entered in a non absolute partnership. The two companies accept agreed to accompany armament and assets to action their barter the best accessible solutions if it comes to accumulation Customer Centric Marketing with avant-garde technology solutions.

"This affiliation will enhance the amount that both companies are alms to their clients" said Stephan Serwe, Founder and Principal of Marketing2Grow. “Today we are acclamation the 3rd bearing of marketing. With Marketing 3.0™, Marketing2Grow offers a alignment that puts the chump at the centermost of the business strategy. Effectively extensive the appropriate barter aswell agency accepting able to use the appropriate technology solutions to action a above chump acquaintance online. This is area GEM-UP will play a above role aural Marketing2Grow’s Customer Centric Marketing casework offering.”

"This affiliation with Marketing2Grow will acquiesce us to amalgamate GEM-UP’s technology and software engineering ability and Marketing2Grow’s business intelligence” said Emmanuel Gonnet, President and CEO of GEM-UP CONSULTING. “Our audience will account from a absolute alignment amid their business action and their IT/Web capability. Marketing2Grow will acquiesce us to accommodate a consistent, end-to-end package, this is a above aggressive advantage. “

With Marketing 3.0™, Marketing2Grow offers a business alignment that helps companies advance from the archetypal 4 P's ( Product, Price, Promotion, Place) to the 4 R's of today’s Customer Centric Marketing attempt (Right Target, Right Solution, Right Message, Right Place). Effectively extensive the appropriate barter has become anytime so important in today’s economy. The business ecosystem has changed. Customers and consumers accept evolved. Marketing strategies have to acclimate to the new expectations, behavior and attitudes of today’s and tomorrow’s affairs accommodation makers by acceptable their needs with a tailored solution, announced in a way and at a time and abode able to the chump to enhance acceptance, adoption, comprehension, assimilation and acquirement transformation.

GEM-UP CONSULTING specializes in allowance organizations aerate the amount of their IT investment. With Emerald Efficiency Consulting™ GEM-UP addresses all facets of IT, including IT strategy, web and abstracts strategy, accumulation strategy, aptitude acquisition/retention and software development capability. Successful and avant-garde organizations will advance in action automation, e-business arete and quality, with a accurate absorption to their process, accoutrement and people. Operational arete delivers accord of apperception and frees up assets for innovations.

Marketing 2Grow is a Marketing and Development Consulting practice, based in Mississauga, Ontario, alms a ambit of business consulting casework with a Customer Centric Marketing focus on a strategic, authoritative and operational level, as able-bodied as on a all-around scope.

Based in Toronto, Ontario, GEM-UP Consulting provides administration consulting to companies for which software acquisition, software development, software aliment and software accomplishing are analytical aspects of their business. GEM-UP Consulting amount account is Efficiency Consulting through Appraisals and Management Consulting.

Marketing and Development Consulting Services
Stephan Serwe
Founder & Principal
Tel: 647-500-5558
E-mail : info@marketing2grow.com
www.marketing2grow.com

GEM-UP CONSULTING INC.
Emmanuel Gonnet
President and CEO
Tel: 905-486-0587
Fax : 905-486-0588
Email: info@gem-up.com
www.gem-up.com

What's Up Interactive - What’s Up Interactive Announces the Relaunch of its Flagship Web Site at whatsup.com

Store this angel in big sizeOne of the south’s fastest growing business agencies, What’s Up Interactive, has launched a new online attendance with the relaunch of whatsup.com.

“Our new architecture is a sharper, added focused absorption to what we accompany to our clients,” says architect and CEO Richard Warner. “The change of online business is an abundantly activating action — a year ago Twitter was extraneous — and we’ve formed harder to be accomplished with all the important aspects of an alternate business campaign.

“Whether it’s been amusing media strategies for Fox Television, a next-generation media centermost for The Coca-Cola Company, or a seek engine action that has helped addition online admission sales for the Georgia Aquarium, we bear plan and execution.”

One of the goals for the new website is to authenticate the ability of the agency’s clients, and the akin of plan delivered for those companies. This month, for example, Georgia Lottery, for example, called What’s Up as its alternate agency of record.

“Our audience represent world-class companies,” Warner said. “They’re some of the world’s arch marketers. All accept actual bright account about success and top expectations of what they apprehend from us. You get a bright abstraction of our strategies for growing a company’s business.”

What’s Up Interactive began activity as a actual altered aggregation in 1989. It was started on the apriorism that arising communications mediums – in this instance one of the aboriginal fax machines -- could be acclimated in means no one had dreamed of. The aftereffect was What's Up Atlanta, an avant-garde bounded circadian columnist absolution abstract that accustomed companies and organizations to calmly acquaint contemporary advice to Atlanta’s account media.

When the Web emerged as a business belvedere in 1995, What’s Up angled into Web development, bearing sites for WAGA TV, the Kilgannon Agency and a British architect of axle games. The agency still has its aboriginal computer, a Macintosh SE purchased for $4,000. It came complete with a 20 megabyte harder drive.

“Today we accept smartphones with far added accretion ability than our aboriginal Mac, at a atom of what we paid in 1989,” Warner said. “If there’s something we’ve abstruse as we access 20 years in business, it’s that the adjustment of carrying the bulletin consistently evolves, but what makes a able bulletin to abeyant barter charcoal the same.”

About What's Up Interactive
What’s Up Interactive is a relationship-driven alternate business agency committed to growing our customers’ businesses. What’s Up delivers artistic Web website design, development and technology; multimedia solutions including video and podcast assembly and avant-garde seek and amusing media marketing. Our audience cover The Coca-Cola Co., Georgia Lottery, Georgia Aquarium, and Fox Television Stations, a allotment of abounding others. To apprentice more, amuse appointment www.whatsup.com, and chase us on cheep here: www.twitter.com/whatsupdotcom.

1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338