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2009年12月16日星期三

pi-consult gmbh - New “rights and roles” functionality simplifies teamwork in marketing

BrandMaker Marketing Planner SaaS now has absolute administration of rights and roles

Karlsruhe, November 19, 2008 +++ BrandMaker, a arch software specialist in the across of business action optimization, has added a absolute new “rights and roles” adequacy to its Marketing Planner package, accessible as Software-as-a-Service (SaaS). Marketing Planner is the aboriginal absolutely web-based arrangement advised accurately for business planning, and it provides those amenable for business with accoutrement for the planning, budgeting, and appraisal of their efforts.

The new rights and roles functionality supports structured teamwork by the business team, and even allows affiliation of alien account providers. User rights accommodate absolute ascendancy over which users accept acceptance to which areas, functions, and projects in Marketing Planner. The adult administration of rights and roles controls acceptance to the agenda as able-bodied as to account advice and reports. BrandMaker provides altered permissions levels for specific roles. For example, a user in the role of “manager” can plan on any across of planning, while there are added restrictions on a user in the “employee” role; and a user with “guest” acceptance can alone apprehend the calendar. Individual aspects of the agenda appearance can be controlled by rights too. For example, the agent can specify that business advisers can alone see and adapt projects that accept been assigned to them, but not those of their colleagues.

The new rights-and-roles functionality aswell gives marketers the advantage to admission alien account providers (ad agencies, for example) clearly-defined acceptance to Marketing Planner SaaS, appropriately amalgam them anon into the project-planning process. Based on their rights and roles, they see alone the advice that is in actuality meant for them - it is alone aural their own projects that alien account providers are accustomed to analysis the activity calendar, or conceivably even to add advice themselves, for example.

“With the new functionality, business managers can accommodate their absolute agents and even alien account providers into the activity plan, in absolutely the way that makes the a lot of sense,” says Mirko Holzer, CEO of BrandMaker. “This simplifies teamwork and the allocation of the aggregation considerably.”

The new rights and roles functions are allotment of the accepted adaptation of Marketing Planner SaaS. Marketing Planner is automatic to use and provides a consistently adapted appearance of activities, tasks, appointments, and budgets. Thanks to Marketing Planner’s centralized abstracts storage, anybody complex consistently has abreast advice - every change is apparent in absolute time by all users who accept the adapted permissions.

About BrandMaker:
BrandMaker, a analysis of Karlsruhe-based pi-consult GmbH, is a software specialist in the acreage of business action enhancement (www.brandmaker.com). BrandMaker, founded in 1999, is Europe’s better bell-ringer of business ability administration systems and employs about 140 humans throughout Europe.

BrandMaker’s amount artefact is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of business and communications departments in large, decentralized organizations. BrandMaker’s MRM band-aid consists of an all-encompassing accumulating of modules accoutrement the absolute artistic accumulation chain, abacus to abundance and abbreviation operational aerial in marketing. There are BrandMaker modules for, a allotment of added processes, automated acclimation of online and book media (the closing via web-to-print), for media asset management, and for software-supported business planning and business strategy. The additional key artefact is the BrandMaker Marketing Planner SaaS, the aboriginal absolutely web-based business planning software arrangement in Germany (www.marketing-planner-online.com).

Among the acclaimed firms that use BrandMaker in their business departments are Commerzbank, DekaBank, EnBW Engergie Baden-Württemberg, as able-bodied as G+J EMS.

Press Contact:
BrandMaker / pi-consult gmbh
Kerstin Heinemann
Haid-und-Neu-Str. 7
76131 Karlsruhe (Germany)
Tel. +49 (721) 2012 519-20
Fax +49 (721) 2012 519-98
kerstin.heinemann@brandmaker.com
www.brandmaker.com
www.marketing-planner-online.com

BrandMaker / A Division of pi-consult gmbh - BrandMaker provides chargeless abutment at Marketing Process Optimization

Businesses are adverse a harder 2009 with the banking crisis arty above challenges to all companies – abnormally business will accept to accord with account cuts and amount burden added than anytime before. For this reason, the aboriginal advertisement of the BrandMaker Focus Papers in 2009 deals with the affair Marketing Process Optimization to advice marketers face the crisis with angular and able business workflows.

Karlsruhe, Jan 23 2009 +++ Marketing Process Optimization is added and added acceptable an important buzz chat in the apple of marketing. The accepted Focus Paper blue-blooded “Marketing Process Optimization: Increasing Efficiency per Click” explains what this acronym stands for, area it begins and what it agency for the business departments. Besides pointing out the call of able advice workflows in times of acrid bazaar and aggressive environments and credibility out that adroitness and action enhancement can absolutely go duke in duke – abnormally if this action is accurate by apt accepted software. A adviser to initiating business action enhancement in the own business alignment is an added benefit of this paper.

The Focus Paper “Marketing Process Optimization: Increasing Efficiency per Click” is now accessible as chargeless download on www.brandmaker.com. Already accessible in English accent is the Focus Paper appear in 2008 “Brand Management Portals”, which is aswell accessible on the BrandMaker Website beneath Downloads.

About BrandMaker
BrandMaker, a analysis of Karlsruhe-based pi-consult gmbh, is a software specialist in the acreage of business action enhancement (www.brandmaker.com). BrandMaker, founded in 1999, is Europe’s better bell-ringer of business ability administration systems and employs about 140 humans throughout Europe.

BrandMaker’s amount artefact is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of business and communications departments in large, decentralized organizations. BrandMaker’s MRM band-aid consists of an all-encompassing accumulating of modules accoutrement the absolute artistic accumulation chain, abacus to abundance and abbreviation operational aerial in marketing. There are BrandMaker modules for, a allotment of added processes, automated acclimation of online and book media (the closing via web-to-print), for media asset management, and for software-supported business planning and business strategy. The additional key artefact is the BrandMaker Marketing Planner SaaS, the aboriginal absolutely web-based business planning software arrangement in Germany (www.marketing-planner-online.com).

Among the acclaimed firms that use BrandMaker in their business departments are Commerzbank, DekaBank, EnBW Energie Baden-Württemberg, as able-bodied as G+J EMS.

Press Contact:
BrandMaker / pi-consult gmbh
Yasemin Salur
Manager Marketing & Communication
Haid- und-Neu-Str. 7
76131 Karlsruhe (Germany)

Phone: +49 (721) 2012 519-24
Fax: +49 (721) 2012 519-98
yasemin.salur@brandmaker.com
www.brandmaker.com
www.marketing-planner-online.com

BrandMaker GmbH - Tirol Werbung selects Marketing Resource Management System BrandMaker

Karlsruhe, July 7, 2009 +++ BrandMaker GmbH, Europe’s better provider of Marketing Resource Management (MRM)-Systems, has acquired Tirol Werbung as a new client. Currently, the Marketing Planner bore of the MRM band-aid apartment is accepting implemented at Tirol Werbung and customized to the specific requirements of the state’s tourism bartering organization. From August 2009, Tirol Werbung will use the software to optimize the planning, budgeting, coordination, beheading and authoritative of its bartering campaigns. Being the organization’s axial business platform, BrandMaker will in the approaching accommodate an abreast overview of all bartering activities in Tirol’s tourism at any time and is advised to advance the cross-regional archival and bounded allocation of bartering campaigns. On the one hand, the Marketing Planner will be acclimated by the associates of the axial business alignment of Tirol Werbung and on the added hand, about 20 of its 36 regions will eventually plan with the web-based tool.

Tirol Werbung called BrandMaker afterwards an busy alternative action and consecutive to the final artefact presentations of six altered providers. The capital claim was the aftereffect authoritative – the axial and bounded bartering activities were to be fabricated assessable to a greater extent. With BrandMaker, Tirol Werbung will in the approaching be able to analyze a quantitative amount generated for anniversary action and appropriately to analyze the ability of altered campaigns. For this purpose, KPIs are stored, which are acclimated by BrandMaker to accomplish benchmarks for all success factors on demand. Due to accessible interfaces, the BrandMaker Marketing Planner was calmly chip into the absolute IT infrastructure. Data such as costs, balance numbers, amount centers, activity IDs etc. will in the approaching be transmitted from the archiving apparatus to BrandMaker and from there to a activity administration tool, appropriately authoritative it accessible for abounding workflows to be accomplished in an automated and connected way.

About BrandMaker

BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s arch supplier of business ability administration (MRM) systems and employs about 145 humans throughout Europe. BrandMaker GmbH, founded in 1999 beneath the name “pi-consult”, is a avant-garde in the across of marketing-process optimization. Since 2001, it has been affairs its MRM system, aswell alleged BrandMaker, which addresses the needs of business and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM band-aid that optimizes the absolute business action chain, removes crushing aspects of business operations, and decidedly increases business productivity. There are BrandMaker modules for, a allotment of added processes, automated acclimation of online and book media (the closing via web-to-print), for media asset management, and for software-supported business planning and business strategy. The additional key artefact is the BrandMaker Marketing Planner SaaS, the aboriginal absolutely web-based business planning software arrangement in Germany (www.marketing-zeitmachine.de). Among the acclaimed firms that use BrandMaker solutions in their business departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

BrandMaker GmbH
Yasemin Salur
Haid- und-Neu-Str. 7
D-76131 Karlsruhe
Phone +49 (0)721/2012519-24
Fax +49 (0)721/2012519-98
yasemin.salur@brandmaker.com
www.brandmaker.com